Jenn Carlos

77 Flips | 5 Magazines | 17 Likes | 2 Following | 4 Followers | @jenn_carlos | Keep up with Jenn Carlos on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jenn Carlos”

How to Create a B2B Content Strategy

The demand for quality content continues to climb among marketers and businesses.Time and again, quality content has proven to generate the most …

A Complete Guide To Target Audience Analysis For Content Marketers

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is …

The Anatomy of a SaaS Marketing Site

This article is Hiten Shah's SaaS Marketing Product Strategy. In this research piece Hiten Shah (founder of Crazy Egg, Kissmetrics, and Quicksprout) …

Inbound marketing and man buns: a series of unfortunate events

Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct …

The August 19, 2017 Google Algorithm Update – Analysis and Findings From A Summer-Ending Quality Update

Nothing says “end of summer” like fading tans, empty propane tanks, sunscreen aversion, and… a <i>fresh quality update</i>. Yes, here we go again…As I …

How to use SEO data in your social media strategy

Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, …

The Five Pillars of a Solid Digital Marketing Strategy That Endures

It's 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a …

How to Increase Your Sales Using These 8 Google Analytics Reports

Google Analytics provides hundreds of different metrics.But that’s also part of the problem: There’s too many!You’d need days or weeks to completely …

What Should You Do If You Have a “Great” Article That’s Getting 0 Traffic?

You’ve just written an A+ article.You’ve crossed your T’s and dotted your I’s and are certain that your article is going to crush it.After much …

20 Lesser-Known Tools for Smart Content Creators

Steve Jobs once said “Real artists ship.”If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) …

How Content Marketing Impacts Purchase Decisions, Brand Affinity, and Trust

New research from Conductor illustrates the impact of education on purchase decisions and brand affinity.<p>According to survey data from Conductor, if …

How Much Content Do You Need? Here’s a Formula

How Much Content Do You Need? Here’s a Formula<p>Image from Bigstock.com<p>I was in St. Louis the other day, talking Youtility at an event put together by …

Marketing

The Three Pillars of Blog Traffic

What authors need to do to boost their online readerships.<p>One of the saddest sights online is blogs that have been abandoned by their creators. Many …

Internal Linking for Better SEO: 6 Proven Strategies

<b>The SEO's Guide to Internal Linking</b><br>6 Ways to Use Internal Links to Improve Rankings<p>By: <b>Yauhen Khutarniuk</b><p>June 20th, 2017<p>If your site's internal linking …

9 DATA SOURCES TO INSPIRE YOUR NEXT PIECE OF CONTENT

<i>This article originally appeared on Column Five.</i><p>Data storytelling is one of the best ways to create unique, original, and credible content marketing, …

Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social media provides a great space online to be, well, <i>social</i>. That should be obvious, but too many retailers use their social media accounts as …

25 Interesting CMOs Worth Following on Twitter | Inc.com

It's really surprising that more chief marketing officers (CMOs) aren't on Twitter.<p>Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow on Twitter.<p>But, according to a search on LinkedIn, more than 30,000 people have the title of …

Social Media

LinkedIn's Guide to Digital Marketing Acronyms [Infographic]

Do you know your ROI from your CTR? Your MQL from your SQL?<p>If any, or all, of that sounds confusing, you're not alone - there are a heap of digital …

3 Tips for Successful Content Marketing in the Age of Google RankBrain | Inc.com

Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You have to consider whether Google will like a piece of content every time you publish something, and that extends throughout the brainstorming, writing, and copyediting states as well. But not in the sense of …

SEO

The Value of Capitalizing on a Company of Thought Leaders | Inc.com

Too often in the content marketing world, leadership teams invest in a single person -- usually the CEO or another C-level executive -- to serve as the main thought leader for the entire brand. I can see how this kind of mentality would make sense on the surface; this approach seems like it would …

15 Content Marketing Strategies To Make Your Blog Less 'Salesy'

For years, marketers have been living by the phrase, “content is king.” This is more important than ever nowadays, as new channels for creating, curating, sharing and interacting with content continue to emerge.<p>Although social media has become the primary content marketing method for many …

Marketing

Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity

Some B2B marketers would hate to think of their content as “mature.” Shouldn’t it be youthful and engaging? Sure. But we’re not discussing writing …

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how …

How to Easily Generate Better Traffic in 2017, 5 Ways

86 Shares<p>Do you keep following the same blogging strategy year after year?<p>Blogging strategy has changed in 2017.<p>The frequency of posting, link …

19 Favorite Tools for Content Promotion in 2017

I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my …

Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

“You’ve got mail!”<p>As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed …

The 'Pulp Fiction' Technique for Engaging and Persuasive Content - Copyblogger

You’ve seen <i>Pulp Fiction</i>, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.<p>The film is highly stylized, …

Content Marketing

How To Create The Perfect Visual Content For Social Media

Content plays the pivotal role to stimulate online growth and engage your audience. Well written text content will always be an integral part of …

Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

Are you still sitting on the sidelines, missing out on all the marketing and branding opportunities Facebook Live has opened for businesses around …

6 ways to build a more productive remote content marketing team

<b>The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret</b> …