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One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work …Marketing
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?<p>During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million …Marketing
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities …
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.<p>SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical …
Introduction to Information Architecture with a focus on designing this. We look at wireframes, mockups, and prototyping.Prototyping
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign<p>Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s …
Employees want to receive feedback, but the way that managers interpret this widely varies. This slideshare helps define a feedback process that drives organizational success and allows for real change.
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.Big Data
Dig deeper: 33voic.es/io3olwt<p>Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine.
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
70% of Transformational Change programmes fail. 68% of IT projects fail. Most of what we are working on will never succeed. How can we prevent this huge waste of resources. This deck explores the role of innovation labs in early stage testing and fast failure..