Jef Menguin

888 Flips | 26 Magazines | 18 Likes | 2 Following | 15 Followers | @jefmenguin | Jef Menguin is a social entrepreneur, leadership advisor, and educator.

A Guide to Using Blogger Outreach to Earn Links and Social Shares

Whether you are simply connecting with other bloggers, or reaching out to industry influencers, blogger outreach is essential for amplifying your …

Marketing

Why You Need To Audit Your Influencer Marketing Efforts

Influencer marketing has many moving parts and knowing what success looks like for you and your business determines favorable business results. It is …

Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, ways to …

Marketing

6 Steps to a Successful Social Influencer Marketing Campaign

Interested in working with social influencers to promote your product? Wondering how to find and connect with the right influencers? Social media …

Social Media

The Importance of Influencer Marketing

These days, it’s not enough to have a hot digital marketing campaign.<p>For all of the amazing new technologies that have popped up to help marketers …

5 Most Common Reasons why Influencer Marketing Fails

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being …

Public Relations

10 Influencer Marketing Case Studies With Insane Results

You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The best way to …

Your easy 8-step guide to becoming an online influencer

When using this strategy, watch your analytics carefully to see which sites are most effective in terms of targeted traffic. It may be tempting to post to big-name sites, but if you’re not getting results, you’re wasting your time.<p>And don’t discount smaller, niche sites just because of their size! …

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.<p>The use of influencer campaigns …

Influencers: Instagram Is the Most Engaging Platform (Report)

Influencer marketing has come into its own this year, with marketers and influencers gaining a better understanding of the power it holds. However, …

Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.

You may be surprised at how digitally savvy boomers and Gen-Xers really are.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“If you find yourself dumbfounded by the notion that 21-year-old Logan Paul could become a millionaire with goofy online videos like this, then you’re probably …

Public Relations

Influencer Marketing

Influencer marketing is a new strategy that harnesses the power of individual people, or of certain types of individuals, rather than convey the …

4 Goal-Specific Ways to Measure Influencer Marketing ROI

It’s hard to believe now, but two years ago, “influencer marketing” barely registered on Google Trends, receiving just six percent of the interest it …

Marketing

10 Tips for Increasing Your Influence

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should …

Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you're the only one making decisions on how to reach more users for your product, knowing which …

Marketing

How to create a WOW customer moment

Let me ask you a question.<p>Can you recall a time when you had an experience with a business that made you go, “Wow!” (in a good way)?<p>Here’s one that I …

Five Better Customer Experience Investments Than A Social Media Command Center

I will tell you a big secret. The command center is a PR ploy; a large waste of money that could be spent on actually doing something useful for the customer. However useless command centers are, today they are becoming increasingly popular. Many of today’s biggest brands have them, and they love …

What it takes to deliver breakthrough customer experiences

To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in …

50 Thought Provoking Customer Experience Stats in 10 Categories

Increasingly, the marketing landscape is continuing to change. Empowered consumers, the Internet, and technology are some of the significant forces …

Customer Experience

Customer Experience Is the Future of Design

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole …

Customer Experience

10 Ways to Use Social Media to Improve Customer Experience and Satisfaction

Social media can be a powerful communication medium to enhance relationships, earn trust and build brand awareness.<p>Delivering a solid and quality …

4 Interesting Ways Real Companies Use Net Promoter Score Results

Read how companies like Slack, Magoosh, and Homebase are using Net Promoter Score results to improve customer service.

How Amazon's Brand And Customer Experience Became Synonymous

In talking with one of my colleagues last week, it was quite clear that he has a personal relationship with Alexa, the voice service that powers Amazon’s Echo. He talks to Alexa about the weather, flight delays, movie reviews, restaurant reservations, his son’s school projects and even what …

The four pillars of distinctive customer journeys

New research reveals that focus, simplicity, “digital first,” and perceptions matter most.<p><b>In recent years,</b> customer experience (CX) has emerged as a …

The CEO guide to customer experience

Companies that create exceptional customer experiences can set themselves apart from their competitors.<p><b>What do my customers want?</b> The savviest …

Simple steps to better customer experience

If the latest UK Customer Satisfaction Index (UKCSI), released by the Institute of Customer Service, is anything to go by, some brands are streets …

Customer Experience

6 Rules for Influencing How Customers Will Review Your Brand

Just one bad review can have a devastating impact.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced user reviews of airlines. The reviews …

Customer Experience

3 Pitfalls of Customer Experience (and How to Avoid Them)

Content brought to you by: Hanover Research<p>Companies can use research to deliver an exceptional customer experience.<p>The vast majority of executives …

The Value of Customer Experience in Retail

No one invests more in customer experience than retailers. They are at the front of the experience economy improving store layouts, creating unified …

Future-proof your company by focusing on the customer experience

A carefully considered customer experience is no longer the sole responsibility of support agents. Instead, the customer experience has evolved into …