Jeffrey Yu

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Exit an Unprofitable Line of Business

The Real Reasons Chinese Firms Have Weak Branding

In a recent column for the New York Times, David Brooks posited that the U.S. has one clear advantage over Chinese competition: branding. He notes that U.S. firms are powered by “eccentric failed novelists” (presumably from agencies and consulting firms that are gifted at brand positioning and …

Don’t Just Create Value; Capture It

In my recent HBR article, <i>The New Dynamics of Competition</i>, I present a new analytical tool called Value Network Maps, which I explain below.<p>These Maps are an outgrowth of exciting new work by strategy scholars developing a mathematical model of firm strategy that I refer to as the Value Capture …

What Anonymous Feedback Will (and Won’t) Tell You

A survey evaluating a team’s performance can be a powerful tool for making that team more effective. And the first message that consultants and HR professionals often communicate on these surveys is: “To ensure that the team gets the best data and feels protected, we will make sure responses are …

Focus Your Strategy By Assessing Others’

There’s a well-known anecdote about Gil Amelio, the CEO of Apple Computer just before Steve Jobs’ return in the late 1990s. In a conversation with a reporter, Amelio compared Apple to a ship loaded with treasure, but with a hole in the bottom, leaking water. “My job is to get everyone to row in the …

Leading People in an Anxious World

Safety is now Americans’ overriding concern. Several years ago, as I sat in a secondary school board meeting, the visiting headmaster of a K-8 school was asked what he considered the highest priority for parents in choosing high schools. I was astounded when he said “safety” rather than, for …

Pricing Strategies People Love

An interview with <b>Sandeep Baliga</b> and <b>Jeff Ely</b>, professors at the Kellogg School of Management and Northwestern University. For more, see The Power of Purple Pricing.<p>SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green. I’m talking today with Sandeep Baliga and Jeff …

Beware Trading Privacy for Convenience

We pay for things with the swipe of a finger. We ask Siri how to get to a restaurant. Our friends can track exactly when we’ll show up. We can monitor our heart rates and calories burned — and compare our results with friends and strangers. We’re in the early days of a digital, mobile …

The Problem Is the Oversight, Not the NSA’s Data Gathering

So now it has been revealed: the U.S. National Security Agency may know as much about you as Google does.<p>Google (and Facebook, and other Internet companies) use this information to better target ads and services. The NSA is out to find people on the verge of doing bad things.<p>That private companies …

How Managers Should Use Data