The Business of Branding

Most recent stories in The Business of Branding

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  Jeff Swystun

  

  Nike layoffs are the result of a brand strategy gone awry, experts say

  thedrum.com - By Audrey Kemp, LA Reporter

  Marketing mavens weigh in about Nike’s strategy and consumer relationship after the sportswear giant announced plans to cut 740 corporate jobs. Nike, …

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  Jeff Swystun

  

  Global ad revenue expected to grow 7.8% in 2024

  marketingbrew.com - Ryan Barwick

  In the immortal words of the Grateful Dead, the global ad market just keeps truckin’ on.Global ad revenue is expected to grow 7.8% this year, …

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  Jeff Swystun

  

  Heinz rolls out newly designed ketchup bottle that could set new standard for packaging: 'We can't continue to do things as we have in the past'

  thecooldown.com - Jeremiah Budin

  This type of innovation could easily spread across other industries that use plastic bottles for products like shampoo and lotion. Ketchup maker Heinz …

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  Jeff Swystun

  

  The best adverts of the 1960s

  creativebloq.com - By Antonia Wilson

  From witty copy to whimsical imagery, the sixties was a transformative time time for advertising Marked by widespread social and political change, the …

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  Jeff Swystun

  

  Unleashing the secret power of marketing and HR collaboration

  Fast Company - BY Ron Johnson

  From talent acquisition to brand storytelling and positioning, here are 5 reasons why it just makes sense for marketing and HR to team up. There are certain pairings that just seem custom-made for each other. Macaroni and cheese, fish and chips, cookies and cream, and, of course, peanut butter and …

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  Jeff Swystun

  

  A Complete Guide To Wawa By A Pennsylvania Native

  spoonuniversity.com - Jessica Gomez

  This year, Wawa will be opening 250 new stores across eight Wawa-less states. Previously, the Philadelphia-based chain was limited to about 1,000 …