Jeff Swystun

1,005 Added | 1 Magazine | 31 Likes | 86 Followers | @jeffswystun | Head of business & branding agency. Business and fiction writer. Massive consumer of content.

Kristin Lemkau: Aspiring Novelist Turned Brand Storyteller And Influential Marketer

JPMorgan Chase CMO on the need for marketers to be first-person media companies, their unique acumen in driving cultural change, and the great era of sisterhood among women in business.

Media Industry

What Benefits Do Smaller Agencies Offer Brands?

Two-thirds of enterprise companies expect to use a small or medium-sized agency in the next year instead of their Agency of Record (AOR) for …

Research

McDonald's Is About to Open a Stunning Restaurant That's Unlike Like Any McDonald's You've Ever Seen

You have to eat here. You know you do.<p><i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>Chicago has become the secret home -- oh, perhaps not so secret anymore -- of wonderful food.<p>If you've never eaten at Grant Achatz' Alinea and Next, you're …

McDonald's

Agencies Say Research Can Improve the Pitch Process

Only 1 in 4 ad agency professionals are satisfied with the pitch process, per results from a Provoke Insights survey [download page]. Client-side …

Employee Engagement

Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues

To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, …

Advertising Industry

Sir Martin Sorrell steps down as chief executive of WPP

Sir Martin Sorrell, chief executive of the world's largest advertising agency network, WPP, has resigned from his post following an investigation …

AdTech

Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.

These six tips will help you write professional copy, even if you're a complete novice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers …

Marketing

Marc Pritchard plans unprecedented competitor agency collaboration at P&G creative shop

Marc Pritchard, chief marketing officer of P&G, is planning to use the company's clout as the world's biggest advertiser to shape agency partners …

Advertising

Virgin Atlantic expanding in-house creative team to focus on "digital storytelling"

Virgin Atlantic is expanding its own in-house creative team to help develop the brand’s comms platform, working across graphic design, photography, …

Graphic Design

The Single Malt Fund Is the World’s First Whisky-Based Investment Fund

The Single Malt Fund launches as a way to invest in exceptional whiskies and earn a return.<p>It is no secret that some of the world’s rarest …

Investing

Agencies are hopping on the blockchain bandwagon

In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference …

Blockchain

5 brands so strong they don't need a logo

A strong, memorable, self-contained marque just isn't enough in our increasingly multi-channel world. While logo design remains important, brands …

Graphic Design

CMOs rein in ad spend as majority draw more services in-house

A global survey of chief marketing officers (CMO) conducted by NewBase, the marketing and advertising consultancy, has delivered some interesting …

Marketing

4 Ways to Craft Content that Earns Audience Attention

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it.<p>“Content Shock” is Mark Schaefer’s term …

Marketing

Coca-Cola is breaking the agency model to experiment with crowd-sourced creative briefs

Coca-Cola’s latest experiment in opening short design briefs to the entire world illustrates its plans to no longer be seen as “a traditional …

Coca-Cola

Comic Relief scraps celebrity storytellers following 'poverty tourism' complaints

Comic Relief has responded to criticism that it is fueling "poverty tourism" by parachuting celebrities into to disaster areas, halting the practice …

Rio Ferdinand

Netflix Created a Clean, Custom Font That Could Save the Company Millions

Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand’s famous logo—and perhaps most …

Typography

Amazon's Focus on Customer Loyalty Is Paying Off

And that's a big threat to the competition.<p>It should be no surprise that more and more consumers around the world are shopping on <b>Amazon.com</b> …

Why you will never see the world's largest digital ad agency making ads for Olive Garden

The ad agency model continues to be under threat from management consultancies, which claim that they can meet the needs of modern CEOs and CMOs by integrating traditional creative with business and tech strategy far better than classic ad agencies can.<p>Accenture Interactive, the agency wing of …

Olive Garden

What is the “Ad Industry" Today?

** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.

What your organization's font choices say about your brand

We know color influences a customer's decision to buy, but it turns out typography does, too.<p>Yes, the fonts you use on your website and in your logo …

The Advertising Industry: What’s Next

What do you think of when you hear, “the advertising industry”? Is it the embellished glamour of the Mad Men era or do you see logos and hear …

Storytelling and the Myth of Diminishing Attention Spans

For some time now, we’ve heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything.<p>The …

Public Relations

Triopoly time? Amazon preps new attribution tool and courts ad buyers

Amazon’s focus on advertising is picking up steam. One sign: In the last few months, agency media buyers say they now hear from the company at least …

'Westworld' and 'Ready Player One' won SXSW this year — here's the ad agency that made it happen

What do HBO's 'Westworld' and Steven Spielberg's 'Ready Player One' have in common? More than just their sci-fi themes.<p>HBO's reality-meets-fantasy physical recreation of the sci-fi town of "Sweetwater" in Westworld and Warner Bros.' two-story rendition of the virtual world of "Oasis" from "Ready …

Blade Runner

Our Top 10 Tips to Create a Beautiful, Attention-Grabbing Report Design

Whether it’s for marketing, sales, clients, or accounting, every report is created to communicate valuable information. The best reports, however, …

UI Design

DigitasLBi rebrands globally to Digitas in a bid to form a more unified network

DigitasLBi has rebranded itself to just Digitas following its alignment by Publicis Groupe to its media division and the appointment of new global …

How to make your writing simple and understandable

Writing for the general public means leaving certain notions behindIf you’ve ever had to explain a complicated subject to the general public, whether …

Creative Writing

When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10% – Adweek

2018 is already shaping up to be a year when both Procter & Gamble and Unilever, two of the biggest CPG brands in the world, are demanding more out …

AdTech

Brand Identity for Stockholm 2026 Olympic Games

Hannah Decker published a super cool brand identity project on her Behance profile. It's actually not a new post, it's from last year, but for some …

Graphic Design