Jeffrey 'Ish' Whitt

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Facebook doesn't suck, your content does

This is not a good time to lack in creativity when it comes to your brand’s Facebook content. Last month, the social network announced that brand …

Public Relations

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control …

Marketing

How to Get Started With Digital Marketing | Inc.com

When business owners start trying to market online, many think a few tweets will build a loyal following. Unfortunately, according to marketing specialist Aaron Agius, to see results you need a strategy. Agius is the general manager for Louder Online. He's a specialist in content, search, and …

Marketing

When Advertising Isn’t Fast Enough, You Need Reactvertising

With one tweet during the Super Bowl last year, Oreo not only made itself the envy of every brand on social media, it became the high-water mark for a surge in the mostly regrettable trend that is real-time marketing.<p>For every great example–Arby’s, Kit Kat, and Denny’s–there has been a waterfall of …

How to Measure the ROI of Your Social Media Campaigns | Inc.com

"What is the ROI of your mother?" It's a question that marketing guru Gary Vaynerchuk is famous for asking, in defense of social media marketing efforts. To be fair, "What's the payoff?" is a question that anyone who spends a dime on any kind of marketing asks. But as Vaynerchuk points out, trying …

Marketing

From Nobody to Influencer: 11 Tips to Make the Transformation Happen - GDI Online Marketing

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and …

To This Day

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

SlideShare is the “quiet giant of content marketing,” according to <i>Forbes</i> contributor Steve Olenski. But with the kind of attention it’s getting, one …

Facebook Stickers Are Now Available In Comments On Timelines, Groups And Events

Facebook Stickers – the cute, cartoonish images Facebook Messenger users take advantage of to spice up their conversations – are now rolling out to a wider audience. Facebook announced today that stickers will be available on comments found on people’s Timeline posts, Group posts and Event posts.<p>To …

The Intersection of Public Relations & SEO

SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.

6 Irresistible Blogging Tools To Increase Productivity and Traffic

Your’re a blogger, maybe it’s time to get serious.<p>A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be …

My Recipe for Success: How to Launch a Successful Blog

Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had …

Marketing

Twitter gives away Tweets, so why does Facebook's apology ring hollow?

Last week, Twitter handed $10 million plus every public Tweet every generated (and to be generated) on its social network to the Massachusetts …

Twitter C.E.O. Dick Costolo on Receiving Death Threats from ISIS

Twitter C.E.O. __Dick Costolo__and his staff have received death threats from ISIS, Costolo said on stage at <i>Vanity Fair’s</i> New Establishment Summit. After shutting down some of the group’s Twitter accounts, Twitter management dealt with calls for their “assassination.”<p>“That’s a jarring thing for …

Meet the Incredible Musicians on Vine

Eric Nakassa was lying in bed when the notification came through. Ahead of everyone else, the team at Vine had chosen his clip as an Editor’s Pick. The decision meant his loop was suddenly visible to almost every user of the app, triggering an explosion in views.<p>“I couldn’t believe it,” he says …

SEO for Ecommerce: A Comprehensive Guide

A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.<p>Slides broken into sections:<p>1. Technical SEO<p>2. On-page and Content<p>3. Social Media<p>4. Reporting and Analytics<p>5. Business Concerns

eCommerce

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LinkedIn Redesigns Mobile Profiles to Put Relationships Into Context

LinkedIn's flagship app has gotten a major overhaul.<p>The company rolled out an update to its app Tuesday morning, unveiling completely redesigned user …

The downside of digital: coping with negative feedback

British bosses say dealing with negative content online is their biggest business concern<p>Bad reviews, malicious comments and mis-judged social media posts can all damage a firm’s digital reputation and commercial value.<p>And managers say dealing with negative online content is now the number one …

Public Relations

Mark Zuckerberg Casually Conquers the World

In 2013, Mark Zuckerberg made an important and little-noted design decision about his website: He dropped the "acebook." All that remained was an …

How to Get Your Employees to Think Strategically | Inc.com

What leadership skill do your employees, colleagues, and peers view as the most important for you to have? According Robert Kabacoff, the vice president of research at Management Research Group, a company that creates business assessment tools<b>,</b> it's the ability to plan strategically.<p>He has research …

Management

Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood. After watching the last generation of tech giants wither or stagnate, today’s juggernauts are relying on acquisitions to keep them young and relevant. Check out the interactive infographic below to compare …

Researchers Are Building a Lie Detector For Twitter

Twitter is great for disseminating information quickly to millions. It's also great for disseminating misinformation. Now a team of European …

Start Preparing Your SEO for the 'Internet of Things'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Get ready for an online marketing revolution that’s coming in the form of smart home technology, or what’s now evolved into a greater concept: the Internet of Things.<p>Smart home technology has been around as long as the Jetsons -- as early …

Internet of Things

Google said to open 200-worker office in San Francisco

Creating office space for engineers from all of its recent acquisitions, the Web giant is said to be leasing a 35,000-square-foot building in the city's Mission neighborhood.<p>San Francisco may be seeing more Google engineers roaming the city's Mission neighborhood in the upcoming future. According …

San Francisco

A dual Windows-Android machine: PC industry savior or non-starter?

Computers with two operating systems have been done before, but they've never really taken off. Don't count on this time being any different.<p>It's pretty grim days for the PC industry, and the sector's next hope -- machines that run both Windows and Android at the same time -- may not be enough to …

Consumer Tech

It's Penguin-Hunting Season: How to Be the Predator and Not the Prey

<b>Penguin changed everything</b>. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had …

40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011

It’s hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going mobile, with small screens making up 40% of its traffic now compared to 25% last year, Google said on its earnings call today. In 2011, just …