Jeffrey Chang

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Want to Start a Business? Consider These 5 Invaluable Lessons Before Diving In | The Art of Manliness

<i>Editor’s Note: This is a guest post from Justin Spring.</i><p>On Friday nights, most testosterone-driven high school guys head out to the football field to …

Are you really stressed, or just under pressure?

When stress expert Derek Roger is working with groups, he will get them to feel stressed by asking them to think about something that upset them. That simple experience is enough to induce the physiological and psychological symptoms of stress. Then, to pull them out of that mindset, he asks them …

A smart menu always makes the grade

A pot of cold tea, please. Wink, wink.<p>Any bar crawler who has ever ended a long night at a Chinese restaurant with an after-hours teapot of beer will appreciate the ingenuity of Bambudda's Budweiser-syrup-based Tsui Hang cocktail.<p>This sleek Gastown restaurant is the latest addition to Vancouver's …

25 Movies From The ’80s That Every Kid Should See

Many of your favorite movies from childhood aren't quite the same when you try to share them with the wired kids of 2013. These classics are the timeless exceptions that hold up nicely.

Why You Should Stop Advertising

If your advertising doesn't have a clear message and a specific audience, you're not doing it correctly. Advertising exec Curt Hanke explains what you are doing wrong and how to correct it.<p>“Many a small thing has been made large by the right kind of advertising.” So says Mark Twain, and I believe …

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Dreamy Milky Way Photography

The universe is a big place. So big that it could give the most priggish person a more human, down-to-earth personality. We're such tiny beings that …

What Gen Y needs to know to become leaders

Much advice has been offered in recent years to managers who have to oversee millennials, a generation with a different attitude to the workplace. But now the tables are turning.<p>Millennials, also known as Generation Y, were born from 1981 to 2000, so the oldest ones have entered their thirties. …

Increasing Your Confidence

One of the most important skills in business is the ability to remain confident.<p>Think about it. When you feel confident you: Present well in meetings and presentations. Reach out to potential customers and joint venture partners. Dare to dream up big ideas then have the fortitude to take action on …

How great leaders fire up employees and customers

<i>This is a excerpt from</i> G3: The Gift of You, Leadership, and Netgiving <i>published with permission from author</i> Tim Cork<i>, ©2013. He is presently the president of Straight A's Inc., an international provider of leadership development, coaching and sales training.</i><p>"The leader of the past was a person who …

15 Marketing Softwares That Can Boost Your Business

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall …

10 Keys To Writing A Speech

<i>“This is my time.”</i><p>That attitude will kill a speech every time.<p>You’ve probably sat through some lousy speeches. Despite the speakers’ renown, you eventually tuned them out over their self-indulgent tangents and pointless details. You understood something these speakers apparently didn’t: This was …

9 Easy-To-Steal Habits Of The Super Successful

We wish there was a handbook for success, but there isn’t. Here’s the next best thing: a list of ways you can realize your dreams–and be a more productive person in the process.<p>Wouldn’t it be great if success was simple?<p>But it isn’t.<p>There’s no one-size-fits-all answer for success in work and life, …

Surprising Data on Where to Find Your Most Valuable Customers

Search engine marketing, social media, cost-per-click ads. You might be tempted try it all--but one strategy in particular yields the best customers.<p>For all the buzz among entrepreneurs about social media as a tool to gain business, the evidence of its importance is largely anecdotal. When talking …

6 Basic Steps to Landing a Sale

Whether you're B-to-B or B-to-C, you won't master the sales process without these six steps.<p>To say that making a sale is important to business is like saying oxygen is a vital component in breathing. Sales is the crux of business whatever its size and scope -- unless perhaps you’re a mammoth social …

6 Tips for Creating Amazing Content

Content marketing can be extremely effective, but only if you know how to create compelling content. Here are six tips.<p>The great thing about marketers is that they love to write about themselves. So you can just imagine how happy they are now that content marketing is the hot trend for success. For …

Three Priorities for the Digital CMO

The principal role of a CMO has always been to be a great storyteller. Once upon a time, this meant waxing eloquently about the brand’s promise, giving people a hero to cheer for and something to relate to and believe in. And the process of storytelling used to be fairly simple: create an ad, place …

Tenured before 30, professor offers five tips for student success

Being generous – with one's time, connections and work – will lead to more success than scrabbling one's way to the top alone, argued Adam Grant earlier this year in his book <i>Give and Take</i>. Grant, the youngest tenured professor at the Wharton School of the University of Pennsylvania (and the most …

15 Big Brand Lessons From The 2013 Corporate Social Media Summit

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list …

What motivates employees? It’s not just the money

Many managers believe they can motivate most of their employees with money. Others counter that appreciation and recognition is the driving force. But Ilona Jerabek, a Montreal-based psychological researcher, says it's much more complicated. She has tested 23 tangible and intangible incentives, and …

The Digital Marketing Metrics Pyramid

Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search …

The Secret That Defines Marketing Now

What do Marc Andreessen, Paul Graham, and Twitter know that you don’t?<p>What does it say about marketing that the single most important marketing decision is made before the marketer enters the room?<p>And sadly, companies–when left to their own devices–tend to make the wrong choice.<p>The decision I’m …

Top 10 Marketing Books of All Time

Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.<p>The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. …

Best Buy ad sparks Canada Day backlash

A new ad from Best Buy has touched a nerve among proud Canadians on social media. The retailer altered its nationally distributed “Canada Day Sale” …

Canada

Why green brands are failing to capture public attention

A senior marketing executive from a well-known FMCG company recently complained that its newly repackaged (less packaging, recycled and recyclable) …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

E-commerce doubles in 5 years but still a fraction of sales

The value of what Canadians bought online more than doubled between 2007 and 2012, but still represented only a tiny percentage of total sales, …