Jeff James

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Panera Exec: Secret-Menu Items Do Customers A Service

Restaurants are increasingly selling these off-menu items to bring in customers who are "in the know," but in an oxymoronic move they are showcasing these "secret" menus on their own websites.<p>The trend is being driven by restaurants, such as Panera and <b>BurgerFi</b>, that want to speed up the ordering …

Customers

What Facebook Got Wrong About How People Use Their Smartphones

Mark Zuckerberg had a strong case this week for why Facebook is making its new Home app for Android that replaces your normal Android home screen.<p>According to Zuckerberg, smartphone users spend more time in Facebook than any other individual app, so by that logic, it's a good idea to make Facebook …

Why Google Should Rethink Its Approach to Sponsored Content

Native advertising is changing the economics of digital journalism, offering publishers an alternative to the ever-more-devalued display ad. And Google doesn’t want any part of it.<p>In recent weeks, the web giant has issued warnings to publishers to keep sponsored articles — the kind where the …

How companies can win both the low-end and high-end consumer

When it comes to the consumption of just about anything in America today, the mass market is splintering. It used to be that you could make the same TV shows, with the same ads, pushing the same products, and still attract a mass audience. Just as the middle-of-the-road market for entertainment has …

eCommerce