Jeff Cheeseman

20 Flips | 2 Magazines | 1 Like | @jeffcheeseman5 | Keep up with Jeff Cheeseman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jeff Cheeseman”

The 30 Best Websites to Learn Marketing for Free — SitePoint

Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 …

How to Overcome 6 Obstacles Facing Every Online Marketer

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The frenetic pace of change in the media landscape today is confronting marketers with challenges and setbacks they never faced before. With all of the moving parts associated with developing and implementing a solid market …

Marketing

99 Online Marketing Tools You Won’t Be Able to Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve …

99 Killer Online Marketing Tools to Streamline Your Efforts

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve …

Tips for Creating a Good eCommerce Experience

If you create a clean and usable eCommerce store and fill it up with some great products, potential customers will love it. It’s that simple. Once …

Web Design

8 Powerful Marketing and Web Tools for Savvy Entrepreneurs

New social media and web tools seem to pop up every day. Here are some definitely worth checking out.<p>With a seemingly endless list of web and social media tools to choose from, you might need help sorting out the best from the rest. Here are some great options for web analytics, SEO, graphics, and …

Infographics

22 growth hackers to follow on Twitter

I checked my spam folder the other day. It was pretty amusing. I got one email that said, <i>“Get 100k website visitors with the click of a buton.”</i> Button was missing a ‘T’. I didn’t click it. I just laughed.<p>These days, the internet has opened up to anybody with a keyboard and a wifi connection.<p>By the …

The 8 Most Common But Simple Missed Opportunities In Optimizing Content

These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple …

Creating Content that Sells

Content is the most essential aspect on web, as it is for offline magazines and newspapers. It doesn’t matter what kind of website you own, it should …

Web Design

Re-Examining The Top 10 Paid Search Best Practices, Part 1

Best practices — by definition — are a set of highly recommended tips and tricks born of repeated and ongoing expertise in a specific subject matter. …

Start small: In search of the minimum viable product

If you’re starting out with an idea and nothing built yet, your first goal should be to prove the product you want to build solves a problem.<p>“‘Make something people want.’ That’s the fundamental problem. If you die, it’s probably because you didn’t make something people wanted.” – Paul Graham, …

Product Management

Search, Content & Customer Experience – Moving Prospects From Awareness To Action

To reach your SEO goals, your landing pages must map to search terms and the appropriate stage in the customer journey. Columnist Jim Yu explains how …

Content, Shares, and Links: Insights from Analyzing 1 Million Articles

This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and …

SEO

5 Things You Should Be Doing On Facebook Right Now — SitePoint

Last week Mark Zuckerberg posted a status update on his personal Facebook account:<p>“We just passed an important milestone. For the first time ever, …

How to convert mobile visitors into customers

Born with smartphones in our hands, nowadays everything we do in our life surrounds these devices. From waking up in the morning and checking our phones (before even brushing our teeth) to navigation, communication and of course shopping.<p>In order to convert these mobile users into actual customers, …

4 Reasons Organic Search Is Better

Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? …

How to use customer stories to win more sales for your startup

Google indexes every presentation on SlideShare. Besides, the site gets over 60 million monthly visitors. You can benefit a lot from this by doing SlideShare presentations of your stories.<p>What to do when customers refuse your case study requests<p>One challenge that many businesses face when trying to …

3 Website Layouts that Effectively Sell a Single Product

It’s rare to come across an e-commerce website that has more page than sellable items. It’s much easier to design a single-page website anyway, …

Web Design