Jeffbullas.com Blog Magazine

By Jeff Bullas | Social media and digital marketing for business and personal brands

5 Tactics For Driving Web Traffic And Sales With UGC Marketing

If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you.<p>That’s …

Marketing

How to Optimize Your SEO Strategy for Voice Searches

Did you know that one in five searches on a mobile device are voice? And there is little reason to doubt that this number will continue to rise as …

SEO

The Marketing Revolution No One Predicted

Think back to the revolutions throughout history that shaped the world.<p>The advent of machinery, then information technology and then the internet all …

Digital Marketing

5 Brand Storytelling Examples To Energize Your Content

Stories are passed down from one generation to the next.<p>Aesop, the Greek storyteller is credited with some of the best known tales.<p>Though none of his …

Marketing

5 Tried and Tested Ways For B2B Companies To Stand Out On Instagram

Instagram is a dream for businesses that have visual evidence of their product or service in action. Users can passively scroll through pictures and …

Digital Marketing

5 Ways Video Content Can Give Your SEO Efforts An Incredible Boost

Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user …

SEO

5 Responsive Web Design Trends That Will Change The Way You Operate

Although responsive web design has been around for several years, it has only recently gained a surge in popularity in the drive for mobile-ready …

Web Design

4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

Want to win online?<p>Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently …

SEO

SEO Basics: Getting Started with Search Engine Optimization

What is SEO?<p>Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best …

SEO

5 Case Studies on Companies That Win at Social Media and eCommerce - Jeffbullas's Blog

I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” …

eCommerce

Why Live Events Could Be The Secret Sauce To Your Content Strategy

There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant …

Networking

11 Ways to Use Facebook’s 24-hour Live Streaming for Business

Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming …

Marketing

5 Smart Ways To Generate Endless Ideas For Your Content Marketing

There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set …

Digital Marketing

How To Turn Your Web Traffic Into Inbound Sales Calls

The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. …

Digital Marketing

Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine

Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the …

Marketing

The 10 Guinness World Records for Social Media Are? - Jeffbullas's Blog

If there is one thing that I have learnt over the last couple of years about online publishing is that people love facts and figures and usually the …

World Records

A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn

LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’.<p>Hmmm… now that doesn’t sound very warm and …

Digital Marketing

7 Ways to Unleash the Power of Gamification in Your Marketing

Games have been a part of human life ever since the beginning of recorded culture.<p>They have been used as tools for entertainment, relationship …

Game Design

How To Use Facebook Messenger Bots To Grow Your Email List

Come on, admit it.<p>You’re just a little bit curious about all the hype surrounding Messenger bots.<p>Even if you haven’t looked into using them in any …

Chatbots

Why Working 9-To-5 Hours Doesn’t Work For Everyone

On average, Americans work 8.8 hours a day. This is undeniably the norm across most of the Western world. Most employers expect a 9-to-5 work …

The Workplace

6 SEO Secrets Your Business Can Learn From Comparison Websites

Small businesses face numerous challenges trying to break the mold in this increasingly crowded online world. A notion that is especially true when …

SEO

6 Great Examples of Facebook Quiz Marketing

Which Thanksgiving food are you? Which punk icon are you? How will you meet your significant other? Were you cool at school? Which Emoji Should You …

Digital Marketing

5 Tips To Help You Nail The Music For Your Next Marketing Video

No video production is complete without audio. But just having regular audio can seem a little hollow and lifeless – and that’s where music can step …

Marketing

5 Ways to Increase Engagement With Your Target Audience - Jeffbullas's Blog

Are you just chasing numbers and forgetting what really matters?<p>Many marketers busy themselves growing lists, fans and followers, but ignore a metric …

Marketing

Why Your Retargeting Strategy Is Losing You Customers

If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the …

Marketing

How To Be The Next Netflix (And What Will Happen If You’re Not)

I have fond memories of walking up to my local Blockbuster to browse the latest VHS releases… There was one on every corner.<p>It was an experience, a …

Leadership

Your 6-Week Checklist For Launching A Digital Product

A good digital product is worth its weight in gold. While most content can be recycled (and indeed, recycled content may be part of your new digital …

Digital Marketing

Top 15 Websites to Find Free Images For Your Content Marketing

Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are …

Digital Marketing

30 Facebook Timeline Contest Ideas That Drive Likes and Comments - Jeffbullas's Blog

Facebook has updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.<p>With these new Facebook promotion …

Social Media Marketing