Content Strategist

By JD Supra Business Advisor | JD Supra's daily magazine of best writing on content marketing and related B2B communication strategies.

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....<br>By: JD Supra Perspectives

Digital Marketing

Content Strategy This Week: Editors, Analytics, & Data-Driven Content

For your reference, three recent posts on content marketing tactics and strategy you should not miss....<br>By: JD Supra Perspectives

Digital Marketing

Marketing Legend Seth Godin on the Future of Branded Content

‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content<p>Seth Godin is the godfather of modern …

The Big Picture: A Whole New Way to Understand Digital Media Audiences

When we launched Parse.ly Analytics in 2012 we were confident that a web analytics platform built from the ground up for content was key to the …

2014 Content Marketing Highlights

10 Content Marketing Lessons Learned<p>In 2014, content marketing became must-have marketing.<p><b>The metric:</b> Content Marketing World 2014 attendance. (BTW, …

'Traditional Marketing Is Broken,' Declares Richard Edelman — The Content Strategist

‘Traditional Marketing Is Broken,’ Declares Richard Edelman<p><b>In Chicago last Thursday, the head of the world’s largest PR firm declared that the</b> …

The Future of Content Marketing in 3 Tweets?

This morning I enjoyed reading a stream of tweets by the inimitable Joe Pulizzi, <i>Mr. Content Marketing</i> himself, offering his views on a subject he has …

Content Strategy: One Update Is Good, a Series Is Much Better

June 6, 2014<p>Embed<p>Some time ago I published a perspective titled <i>Write Early, Write Often</i> in which I described how attorneys at one firm …

Content Marketing Paradigm Has Shifted. Have You?

We live in a constantly changing world, and the rules around here dictate that if you don’t get with the program you’re left out of it.<p>Either change …

Is Jimmy Fallon the King of Content Marketing?

<i>Jimmy Fallon, the king of content marketing?</i> I think he is, yes, and that's without even having seen his <i>Tonight Show</i> on television.<p>Let me be clear: …

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

<i>Many firms already use content to demonstrate expertise and create brand awareness, but thinking of it in terms of true journalistic standards means</i> …

2014 State of Digital & Content Marketing Survey

Privacy Policy <i>(Updated: October 8, 2015)</i>:<p>hide<p>JD Supra provides users with access to its legal industry publishing services (the "Service") through …

Agile Content Marketing: How to Attract an Audience That Builds Your Business - Copyblogger

It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business:<p>How do I create a …

These 3 Headline Trends Will Make You Forget All About 'What Happens Next' — The Content Strategist

These 3 Headline Trends Will Make You Forget All About ‘What Happens Next’<p>News organizations have always used sensational headlines and yellow …

What the Smartest Content Marketers Have in Common (Infographic)

More than 90 percent of companies are now using content marketing.<p>Encouraged by recent results, marketers are continuing to invest in what they deem to be the most successful content marketing strategies. Hint: This involves a lot of social media use. You'll find evidence of this in the infographic …

Marketing

What I Learned About Content Marketing While Working at JD Supra | JD Supra

[<i>It’s fitting that</i> Lance Godard <i>writes the inaugural post in our new</i> Content Strategy <i>series.</i> <i>Today, after more than two years helping us with our</i> …

Is 2014 the Year of Branded Content?

Once upon a time, there existed a publishing model that allowed media outlets to charge consumers for accessing their content by selling them actual …

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Privacy Policy <i>(Updated: October 8, 2015)</i>:<p>hide<p>JD Supra provides users with access to its legal industry publishing services (the "Service") through …

Privacy

Developing a content marketing mindset – five skills to master

It's not enough to start up a content marketing department: these skills and principles must permeate the entire organisation<p>Content marketing has solidified as its own discipline. After all, merging these two seemingly separate concepts makes sense: content informs; marketing convinces. But that …

9 Startup Habits That Will Make You a Better Content Strategist — The Content Strategist

When I left journalism school, I and half of the grad students in my class entered the job market as freelancers. (It’s a tough market for …

Publishers Jump On the Brand Mag Trend — The Content Strategist

Print has been the new black for content marketers for a while now, and in a surprising twist, digital publishers like PandoDaily are starting to …

Why Getting Recognition for Your Content Marketing Is so Critical

I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands …

5 Content Design Lessons For Brand Publishers — The Content Strategist

“Content is king” is so 2012. Try this one on for size: “Design protects the castle.” From younger media companies like Flipboard to established …

Why Jason Kilar’s rumored “Hulu for magazines” startup probably isn’t going to work

Advertisement<p>5 Comments<p>Credit: Thinkstock / Kuligssen<p>According to a recent report at Re/code, former Hulu founder and CEO Jason Kilar — who left the …

Why (And How) Brands Should Build Newsrooms — The Content Strategist

For a magazine column last summer about the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands …

Forget Blogging, Do This Instead

Creating great content is vital to modern marketing, but most blogging efforts fail. Here's an alternative small businesses can use to dramatically increase their shot at success.<p>"¨"¨It seems these days that every other article on marketing gives some version of the same advice. "¨"¨<p>It goes …

Digital Marketing