Jason Simmons

91 Flips | 23 Magazines | 13 Likes | 28 Following | 3 Followers | @jdsimmons | Founder of DeadSoxy - www.DeadSoxy.com

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Social Media

Steve Jobs Asked One Profound Question That Took Apple From Near Bankruptcy To $1 Trillion

It’s easy to forget that Apple’s path to its $1 trillion valuation was nearly derailed when the company was running out of cash. Steve Jobs asked one profound question that got it back on track.<p>In my keynotes about inspirational leadership, I often show a grainy video clip of Steve Jobs holding a …

Steve Jobs

Academics created a periodic table of mind-blowing tech, and it's a handy guide to how the world will change forever

Academics at Imperial Tech Foresight (ITF), an offshoot of Imperial College London, have been working to bring to life nebulous and intangible technological advances in a way you've never seen before.<p>They have created a table of disruptive tech, taking inspiration from the periodic table of …

Imperial College London

Every Marketing Tool You Need to Know in 2018

StartupStockPhotos / PixabayEvery marketer needs the right tools in order to succeed in running marketing campaigns.Good tools make your life easier, …

Marketing

3 Reasons Why Storytelling Should Be A Priority For Marketers

When I started at Procter & Gamble, we had 30 seconds (at most) to engage and communicate with a consumer. The emphasis was on identifying the single most important idea that we needed to convey and then communicating that to consumers. When I left P&G to work for a catalog/online sales company, I …

Marketing

DeadSoxy Socks are the Perfect Gift for Dad #GiftsforDad2018 - It's Free At Last

Father’s Day is right around the corner. Have you found the perfect gift for Dad yet? Buying for Dad is sometimes hard, however, <b>DeadSoxy</b> has you …

DeadSoxy No Shows

Nothing screams “no fashion sense” quite like socks and shoes or sneakers while donning shorts, but nothing promises to kick up a quite literal stink …

The Algorithm That Reads Luxury Hotel Reviews To Predict What The Ultra Wealthy Want

What do you get the ultra-luxury hotel guests who have everything? A computer program that analyzes their TripAdvisor reviews to figure out what they want.<p>A computer told Ana Brant that the ultra-rich care deeply about their breakfast options. This came as a surprise.<p>Brant is the director of guest …

The Ultimate Guide to Chatbots: Why they’re disrupting UX and best practices for building

I believe contextual communication (a form of dynamic intelligence) is what will make chatbots the revolutionary technology everyone is …

Valuable Customer Interactions Are Data-Driven, But Always Human

Warby Parker’s Neil Blumenthal and Union Square Hospitality Group’s Danny Meyer explained how tech can personalize customer service.<p>Technology should be like a good butler: present when needed, but invisible when not. These days, though, technology often gets in the way of human interaction, …

Customer Loyalty Is Overrated

Marketers spend a lot of time—and money—trying to delight consumers with ever-fresher, ever-more-appealing products. But their customers, it turns out, make most purchase decisions almost automatically. They look for what’s familiar and easy to buy. This package explores that idea and the science …

11 Tech Trends You Can Bet Your Customer Experience Budgets On, Today through 2020…

Today, nearly every customer experience in nearly every industry is driven or supported by ever-more-quickly-evolving digital technology. The …

Five Characteristics Great E-Commerce Sites Have In Common

Technology has impacted every aspect of consumers lives. From the way we communicate with others to how we stay connected to the world around us to the way we shop. Nowadays, consumers don’t think twice about going online for everyday purchases, which has had a direct impact on brick-and-mortar. …

eCommerce

What Separates Millionaire Entrepreneurs From The Rest Of Us? Hint: It's Not What You Think

Knowing the "what" is not enough to thrive in business.<p>If you are an entrepreneur fighting your way to the top, one great approach to rapidly growing your business is to learn from multimillion-dollar business owners who've been there, done that.<p>At the end of the day, who doesn't love a …

5 Amazing Workflows to Better Manage Your Marketing Automation

Being the smart and practical marketer that you are, you already know how valuable a conversion can be.<p>A conversion does not only mean that you have …

A Comprehensive Guide to Content Marketing Software

The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York …

Marketing

Best Marketing Automation Software in 2018

HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, …

Marketing

Three deadly marketing automation mistakes – and what to do about them

Marketing automation is a relatively new concept which can work magic for businesses of all backgrounds. However, of the companies who invest, many …

Marketing

Best Marketing Automation Software for Business 2017

Credit: Rawpixel.com/Shutterstock<p>Marketing automation is a holistic process that joins email, websites and social media channels into a unified …

The DNA of the perfect nurture sequence

Whatever the specific objective of an email campaign, the overarching goal of any nurture sequence remains constant – to encourage an individual …

Marketing

Traditional Marketing Automation Is Shortchanging Its Customers

Marketing automation makes it easy for companies to streamline certain repetitive marketing tasks like emails and social media. However, many …

New Marketing Automation Options for Small Business in the VEST Report

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. …

Demand Gen: It’s More than Marketing Automation

Chief Marketing Officers (CMOs), marketing leaders and media executives will invest $39B in media in 2015 and billions more on marketing technology …

Why Facebook is a Marketing Automation Powerhouse

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Influencer Marketing Is Still Influential

Despite being called a fad, a bubble and a waste of money, influencer marketing is still, well, influential.

9 Social Media Tools You Can't Ignore If You Want More Leads

As a small business, you know generating leads through social media is getting harder with each passing year.And as brands perfect their strategies, …

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West.Blackhat SEO experts were doing everything imaginable to rank their sites on Google.That included …

The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us

Search engine optimization is a competitive, ever-changing landscape that requires marketers to adapt fast.Google changes its own algorithm up to 600 …

8 SEO Tools Social Marketers Should Be Using

Written by Niharika Joshi When you want your website to rank in the first ten pages of how Google and Bing find it, SEO is the first thing that comes …

Evolution Of The Digital Era: Future Of Marketing

Unless you have been living a very secluded life, your world is digital and has been for a while. We have seen the evolution of marketing take many …