Jeff Dickson

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Marketing

Coding bootcamps are replacing computer science degrees

In recent years, a growing number of coding boot camps have helped address the large gap between available software engineering positions and qualified candidates to fill them. Coding bootcamps have been so successful that observers have wondered whether these programs are beginning to replace …

How Snapchat Can Help Retailers Kill 'Showrooming'

Showrooming -- a term known to every retailer as the death sentence to his or her business. A consumer walks into a store, falls in love with a …

eCommerce

Private-Label Powerhouses: Europe and North America

Trust is earned, not given. It takes time to earn trust, and consumers' loyalty to private-label brands is no exception. As such, private-label …

How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6

Moms don’t want what you think they want, which is why product developers at some of the biggest brands turn to The Mom Complex.<p>To hear Katherine Wintsch describe it, the most important people at some of the biggest retail companies know nothing about one of their biggest demographics: moms. “When …

To This Day

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Marketing
Michael Kors

What I Learned From Building An App For Low-Income Americans

By Ciara Byrne8 minute Read<p>I was lost in the Bronx. It was my first week as a Significance Labs Fellow, where my job was to create a tech product for …

Income Inequality

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s …

The Beginners' Guide to Benchmarking User Experience

Most designers have fairly strong opinions about what makes a good design and what makes a bad design. Those opinions are based on experience with …

UX Design

Great resource on design research methods > Putting people first

Last week I was at Toronto’s OCADU (Ontario College of Art and Design – University), where Suzanne Stein showed me around in her Super Ordinary lab. …

The Biology Of Altruism: Good Deeds May Be Rooted In The Brain

Four years ago, Angela Stimpson agreed to donate a kidney to a complete stranger.<p>"The only thing I knew about my recipient was that she was a female and she lived in Bakersfield, Calif.," Stimpson says.<p>It was a true act of altruism — Stimpson risked pain and suffering to help another. So why did …

How Emotional Intelligence Landed Mr. Rogers $20 Million

If your project needed $20 million in funding and you had to send someone to appear before the US Senate to get it, would you choose former Microsoft CEO Steve Ballmer or the beloved children’s television show host Fred “Mr.” Rogers?<p>I imagine most people would choose Ballmer for his energy, …

Drones, Augmented Reality, No Lines: A Glimpse Into the Future of Retail | Inc.com

You get a text message from the Toys R Us drone that's on its way to deliver that birthday present for the birthday party this afternoon. In the store you try on every outfit without ever going in the dressing room. Don't find the color in the store that you want? No problem. Order online for same …

eCommerce

Anthropology Inc.

Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treating the everyday lives of consumers as a subject worthy of social-science scrutiny. On behalf of its corporate clients, ReD will uncover your deepest needs, …

Generation Flux’s Secret Weapon

In a world of rapid change and great uncertainty, the greatest competitive advantage of all may be at your very core.<p><b>Chipotle CEO Steve Ells doesn’t mince words.</b> “Our investors are here for only one reason: great returns. They want to make money.” Chipotle’s customers, Ells says, are equally …

Computer Science