Hans van Gent

2,566 Flips | 1 Magazine | 19 Following | 6,605 Followers | @jcvangent | pure optimist,strategic digital professional, founder @ inboundrocket, former director @ StartupBus & Head of Digital @ The Oval Office

The 7 Biggest Mistakes You're Making With Your Buyer Personas

Who are your customers?<p>One of the first questions any business needs to figure out before they can even start to understand the pains and …

UX Design

7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part …

Marketing

Top 10 Writing Tools for Effective Email Campaigns

You didn’t give up on email marketing, did you?<p>It’s still more important than most marketers and business owners assume. Although most of our …

How to instagram your event successfully

#1 INSTAGRAM HAS THE HIGHEST ENGAGEMENT RATE<p>If you look at a study done by Forrester Research, Instagram has the highest engagement rate for brands …

Exploring Vero as a New Social Media Marketing Platform

The world of small business marketing is, without doubt, a rapidly evolving one. There was a time when small budgets and large competitors put …

5 Tips For Making Automated Display Advertising Work For Small Businesses

Whether you are a blogger, a small business owner or someone who simply enjoys browsing the internet, you might have come across ads on your …

WhatsApp Marketing: The new way to reach your customers!

When you’re thinking about different marketing channels to talk and engage with your ideal customers. What is the first thing that comes to mind?<p>But …

How to turn Quora into a sales, leads and a traffic generator for your business

Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is …

Social Media Strategies: How To Use Twitter For Successful Business Marketing

Twitter, it is every marketer’s favourite social network, but at the same time, it has become harder and harder as a small business to make it work …

10 Ways To Create An Audience Specific Lead Generation Strategy

Lead generation has formed part of the lingo of many marketers these days. Some have considered it as the lifeline of any company as it tries to …

Google AdWords for Your Business: A Step-by-Step Guide

Imagine you’re talking with one of your closest friends and they tell you about this interesting bird fact that they read. “Did you know there’s only …

Top 5 Strategies To Make Your Business Rock In 2018!

The desire of any successful business owner is to continuously grow their revenue. However, this is easier said than done. It is a great challenge …

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for …

From Idea To Execution - A Guide For Creating Powerful Lead Magnets

The lead magnet that generated 40k leads in just 60 days. Sounds nice, right?<p>You will often find something like this in every other article that …

7 Reasons Why Most Product Launches Fail And What To Do About It

There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or …

How SEO Fits Into An Inbound Marketing Strategy

To many marketers, SEO has always been considered a bit of a mystery. No matter how many tactics, techniques and methods you know and use, the fact …

How To Measure The Success Of Your Brand Building Campaigns

Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.<p>The holy grail for all companies should be …

Marketing

8 Facebook Hacks You Should Be Using To Expand Your Reach

As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social …

Marketing

How To Create A Cold Email Campaign That Gets Results

Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be …

Marketing

How to Build A Massive Email List From Scratch

If you want to grow the traffic to your business, if you want to grow your business, you need to be constantly growing your email marketing list.<p>The …

From Zero To Email Marketing Hero In Just Nine Steps

We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your …

Activate Your Brand Advocates Today And Skyrocket Your Inbound Results

Today’s brands exist in a digital era and, by default, they are most concerned (or should be) with the question of interactivity, connectivity, and …

Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those …

Getting More Leads By Creating The Perfect Contact Page

How many interested customers or clients reach out to you via your contact form?<p>Next, to your About Us page, your Contact page is one of the most …

How to Create the Perfect About Page That Drives Leads

Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked …

How Facebook Groups Can Help You Increase Your Organic Reach

Years ago before any of the major social networks popped up on the internet every little niche had their forums on the web. Some of them had tens of …

How To Use LinkedIn To Get A Higher Return On Your Content Marketing

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or …

Marketing

How To Get Started With Social Audio For Your Business On Anchor

For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not …

Marketing

Using Instagram For Your (Small) Businesses, A Complete Guide

In the previous post on our site, we talked about Snapchat, and how you can make use of this great social media platform to drive sales for your …

Oh Snap! How Small Businesses Can Succeed On Snapchat

Starting your small business is the first step you might have taken towards building your future empire. However, it all depends on how you do your …

Small Business