Marketing

By Chris McNeil | From the founder of Pensarc

How Technology Is Transforming the PR Industry

PR has always been -- and will likely always be -- a people-driven industry. That doesn't mean there's no role for tech to play.<p>While some sectors have welcomed the digital era with open arms, others have been far slower to progress. The PR industry may have grown 7.4 percent in 2016, but the …

Innovation

47 Experts on the Top SEO Trends That Will Matter in 2018

Want to up your SEO game and be more successful in 2018?<p>Good! You’ve come to the right place.<p>Below, you’ll find tips from some of the top SEO …

SEO

4 Essentials to Becoming a Modern Marketer

<b>Consider your marketing efforts and activities. Do you feel they are electrifying … or energy-depleting?</b><p>It is difficult to feel like a …

Marketing

Video Series: Top Content Marketing Predictions for 2018

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top …

Digital Marketing

16 Important Facts All Marketers Should Know for 2018

The world of content marketing is always evolving, but these 16 stats will help you create a content calendar for 2018 that will get you ahead of the competition.<p>As 2017 comes to an end, savvy content marketers are celebrating the holidays the way they do every year: visiting content past, present, …

Digital Marketing

Influencer Marketing: An Introduction - Digital Leadership Associates

<b>Influencer Marketing: An Introduction</b><p><b>By Tim Hughes | @Timothy_Hughes</b><p>Selling has not changed, since I started 25 years ago. What has changed is the …

Digital Marketing

3 Creative Ideas to Boost Your Local Marketing Campaigns

If you own a business that operates across a range of regions, it’s important that you’re in tune with your local markets. Many business owners make …

Marketing

Why Collaboration Is Key To Brand Innovation And Impact: A P&G Case Study

Corporate social responsibility (CSR) has become widespread throughout the global business community. In fact, over 80% of S&P 500 companies publicly share their brand-driven impact via CSR reports, a 400% increase since 2011.<p>While it’s imperative that individual businesses leverage their …

Innovation

The Buyer's Journey's End—Why Story Is the Better Metaphor for Marketers

There are myriad marketing metaphors out there—the customer <i>lifecycle</i>, the loyalty <i>loop</i>, the purchase <i>funnel</i>. We’ve all heard of the buyer’s <i>journey</i>, of …

Content Marketing

This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now

Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.<p>Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in the beauty industry. Today, she focuses on helping global …

Social Media Marketing

What’s Trending: Update Your SEO Strategy for 2018 | LinkedIn Marketing Blog

A few things in life are certain: death, taxes, and weekly search algorithm updates that throw your SEO strategy out of whack.<p>Okay, “weekly” might be …

Digital Marketing

6 Sure Fire Marketing Trends That Will Explode In 2018

With 2017 coming to a close, these 6 marketing trends are poised to grow to even greater heights in 2018.<p>We've swapped our pumpkins, turkeys and cornucopias for Christmas trees, tinsel and blinking lights. Cold air is moving in as 2017 moves out and it's time to make plans for the New Year.<p>As you …

Marketing

Chasing leads not likes: Why no one cares about how many Facebook followers you have

Hands up if you’ve spent a lot of your time chasing social media followers.It used to be a focal point for any social media report card – the go-to …

Social Media Marketing

Social CRM By Numbers [INFOGRAPHIC]

Social media has dramatically changed the sales cycle, but it has done so for the better. The buzz phrase <b>"Social CRM"</b> shouldn't make you hit the …

CRM

Your Content Marketing Strategy Is Incomplete Without PR

By Guest Author<p>In Content Marketing<p>0<p>Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content …

Digital Marketing

Align your marketing org in 2018 with intelligent and integrated marketing campaigns

Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to …

Digital Marketing

How Machine Learning Is Dramatically Improving Paid And Organic Search

By Michael Brenner<p>In Content Marketing<p>0<p>Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found …

SEO

54: Story-Driven Content Marketing That Drives Leads

B2B storytelling isn’t easy especially on a modest budget. Creating campaigns that both peak the interest of prospective customers and rally the …

Digital Marketing

Top of Mind Helps Businesses Stay Relevant in a Crowded Global Marketplace

In <b>Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You</b> branding expert John Hall helps readers build a business that …

Marketing

Top Nine Social Media Trend Predictions for 2018 [Infographic]

Don't blink—you might miss the next social media trend.<p>So what's more than a passing fad? What's here to stay, and what should you pay attention …

Trends

Digital Resources for the Modern Marketer

Six Things You Want to Know about Digital Video Advertising<p>Learn about the Benefits of Vertical Video and View Cool Creative Examples<p>Five Reasons to …

Advertising

The case for advertising in quality publishing environments, in 4 charts

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears …

Advertising Industry

Why It’s Critical Brands Take a Stand on Tough Social Issues

At Cannes Lions during a panel I participated on this year, I sat in front of a room full of marketing and advertising execs and asked how many …

Advertising Industry

Digital Direct Mail Set To Support Digital Marketing Initiatives

Prospects need no longer be statistical anomalies, they can become real people with individual needs and desires and you can communicate to them with …

Digital Marketing

4 Keys to Building an Authentic Brand Customers Can Fall in Love With Again and Again

The more real you are, the bigger your business can be.<p>Right now, there are as many as 27 million businesses operating around the world. And let's not mince words. Many of them are willing to fib, fudge and lie to get our attention.<p>Lisa Lillien, founder of multimedia, guilt-free food-focused brand …

Customers

3 Ways to Boost Your Online Brand by Respecting Privacy

Consumers have soured on the trade in their personal data. A few companies are carving out a niche by rejecting Orwellian practices.<p>There's no such thing as a free lunch. When consumers use free services such as Google and Facebook, they're paying with their own personal information. The user is …

Privacy

Alexa Skills: 16 Crucial For Marketers

A majority of Alexa owners user their device to help them cook, check the weather, schedule alarms and control smart home devices, but as more …

Digital Marketing

The Tremendous Opportunity Haters Bring Your Brand

Here's how to turn online vitriol into marketing magic for your brand.<p>Once upon a time, opening an email like this one would have made me miserable.<p>I would have questioned <i>everything</i> about my business, my approach to marketing and much more.<p>Instead, I laughed.<p>And then I posted the screenshot on …

Marketing

The Marketer's Challenge: Personalisation At Scale

“Consumers are hugely empowered. There is no room for mediocre,” said Keith Weed, Unilever’s Chief Marketing Officer at this week’s European Forbes CMO Summit. “We now have the opportunity to understand people on a one-to-one basis – to get down to that individual engagement.”<p>Personalisation is no …

Marketing