Marketing

By Chris McNeil | From the founder of Pensarc

You've Got Mail: How Email Marketing Is Changing the Game of Direct Marketing

No more "New email, who dis?" Create email campaigns your contacts want to open.<p><b>What Is an Email Marketing Service?</b><p>Everyone's gotten at least one email with any of the following subject lines: 50% Off Weekend Sale! Buy One Get One Free! We've Moved!<p>Why has everyone shared in this? It's because …

Marketing

Top 3 Ways to Market Your Business in the Age of Authenticity

Strategies to connect with your consumer and beat the competition.<p>Consumers are more discerning than ever. This is driven, in part, by social media platforms that make testing and reviewing brands seamless. It's also a result of brands working harder at making real connections with their customers …

Marketing

Level-Up: How to Score Big at Live Events [Infographic]

A mighty 82% of marketers say events generate high-quality leads, and 91% of attendees say events have an impact on buying decisions.<p>Those stats come …

Marketing

Content Marketing Trends to Watch for 2018

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in …

Inbound Marketing

5 Social Media Trends That Will Have Maximum Impact in 2018

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a …

Advertising Industry

What No One Wants To Tell You About Marketing A Small Business

When it comes to marketing your brand, the sexiest answers – like running ads – aren’t often the best answers. And though you may claim to have “tried them all,” my guess you’ve been thinking about some things incorrectly.<p>All of this gets to an interesting question I’ve been getting recently:<p><i>How</i> …

Marketing

The Power Of Content Marketing

<i>Tell me something I don’t already know.</i> That’s the objective, and the power, of content marketing. Today’s consumers are savvy and a bit leery of …

Digital Marketing

10 Types of Content That Will Earn Links Naturally

When it comes to earning natural links, it’s our responsibility as SEO professionals and digital marketers to know what should (or potentially could) …

Digital Marketing

5 Ways Digital Targeting Is Taking Over Analog Media

Data-driven, automated media buying doesn’t just apply to digital channels.<p>It has also changed the way advertisers approach “analog” channels, …

Advertising

Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy

If there is one thing you should do to grow your business in 2018, it is to develop a content strategy focused on building brand awareness. Companies …

Digital Marketing

The 6 Essential Elements Of An Effective Marketing Strategy

Do you sometimes get the feeling that your marketing strategy is missing something? Maybe sales leads just aren’t closing, even though you have a great product. Or perhaps your top-of-funnel efforts simply aren’t generating enough leads in the first place.<p>You aren’t alone. Most businesses — a full …

Marketing

‘Killing Marketing’: Reinventing Marketing as a Profit Center

How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first …

Marketing

8 Rules Of Positioning

Getting in front of customers and prospects is an important thing, but more important thing is what you will communicate about your brand and product …

Taco Bell

Running Out of Ideas? How to Get a New Perspective on Your Marketing Approach

Here are 4 Fresh Approaches to Fix Stale Marketing<p>Tell me if this sounds familiar: Your marketing department is churning out consistent, high-quality work but generating fewer and fewer leads. Everything seems to have lost its effectiveness. It's actually a common problem.<p>The root of the issue is …

Inc. Magazine

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a …

Branding

Accenture digital and content exec on knowing a B2B marketer's position with their audience

The line between B2B and B2C has come to an end, says Accenture’s global executive managing director of digital and content, Mark Kiernan. The key …

B2B

Never Run Out of Content to Share: 70+ Places to Curate Great Content

For example, we grew our Facebook reach tremendously with high-quality content from third-party sources.<p>But where do you start with curation?<p>There …

Digital Marketing

6 ways to craft newsletters that boost your brand—and bottom line

Even though you’ve completed a website that appeals to visitors, your work is far from over.<p>You have to drive traffic there so you can generate …

Web Design

How Psychographics Made Dollar Shave Club A Winner

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s …

Advertising Industry

What the Headless CMS Means for Marketers

I am a marketer. And after working in the technology industry for some years, as well as being married to a tech geek (he would say god), I tend to …

Marketing

10 Free Marketing Tools Which Every Entrepreneur

If you have just laid foundations of your business and are afraid in investing too much of your time and money then all you need to do is probably …

Digital Marketing

Why Color Psychology is Key to Digital Marketing

From the orange at Hermès to the red coating of Christian Louboutin‘s shoe soles, brands have often distinguished themselves by incorporating …

Branding

Evolve Or Die: Luxury Brands Must Embrace Digital To Thrive

The luxury sector is being shaken up like never before as it desperately fights to protect itself from fakes, with the anti-counterfeit market set to grow to US$4.2 billion by 2020. And with many leading brands experiencing declining sales in key consumer markets such as the US, Europe and China, …

Trends

The Content Structures, Processes, and Tools Most Used by Marketers

Most marketers say their company has style and brand guidelines in place for content, but less than half say their firm has developed more complex …

Digital Marketing

Inside the blogger’s mind: how influencer marketing changed in 2017

A new survey of 586 bloggers and vloggers, examined the current state of influencers: their habits, attitudes, and blogging practices and how each …

Digital Marketing

27 Free/Inexpensive Proven Ideas to Create Brand Awareness

Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious …

Marketing

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly …

Marketing

How to Create a Content Marketing Strategy for Virtual Reality

Think developing a VR strategy is too inaccessible? Learn how to start planning for VR content in 2017 and beyond.

Virtual Reality

The Flexibility Of Email Marketing

Email remains a dominant marketing channel partly because of its flexibility -- any marketer from any industry, across B2B and B2C, can generate …

Digital Marketing