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flipped into Business: Asking the Right Question
Obsess Over Your Customers, Not Your Rivals

Obsess Over Your Customers, Not Your Rivals

Harvard Business Review - Tara-Nicholle Nelson

The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is. And the answer …

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