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Falling off the data wagon!

January 3rd 2015 and I am already feeling the draw of data. I made a promise to myself when I left my last role that I would take a break from …

Differential Privacy: How to make Privacy and Data Mining Compatible

User data is commercially valuable. The burgeoning data science industry is predicated on the value of insights extracted from databases. At the same …

The One Thing You Must Get Right When Building a Brand

Artwork: Alex MacLean, <b>Untitled</b>, 2010, photograph, Italy<p>As usual, marketers are turning hype into hyperventilation. This time, it’s about the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. But it’s wrong to think we’re entering a …

Sales Reps’ Biggest Mistakes

What do customers really think about the salespeople who come through the door? To gauge customers’ perceptions, we surveyed 138 customers responsible for making business-to-business purchases for large North American companies in many different industries. The pie chart below reveals a list of …

Customers

To Reduce E-mail, Start at the Top

The main reason our e-mail in-boxes consume so much of our time is that we have little control over how many messages we receive. But we <i>can</i> control how many messages we send. That seemingly obvious insight sparked a significant reduction in one company’s e-mail traffic: After the executives reduced …

Customer Experience is the new differentiator

All of us studied Differentiation as the main marketing strategy. We used to think of it in terms of <b>brand positioning</b>. Well, today this is just the …

Silo Busting: How to Execute on the Promise of Customer Focus

In 2001, under price pressure from the government and managed health care organizations, GE Medical Systems (now GE Healthcare) created a unit, Performance Solutions, to sell consulting services packaged with imaging equipment as integrated solutions. These solutions, priced at a premium, were …

Little Data Makes Big Data More Powerful

You may not know this, but Big Data has a little brother. And together, Big and Little Data are far more powerful than Big Data alone.<p>Big Data is what organizations know about people — be they customers, citizens, employees, or voters. Data is aggregated from a large number of sources, assembled …

What does big data mean for your business?

<b>Econsultancy last week published a Big Data Trends Briefing, in association with TagMan.</b><p>The report contains input from CRM strategist and consultant, …

Calender Heatmap with Google Analytics Data

As data analytics consulting firm, we think we are fortunate that we keep finding problems to find. Recently my team mate found a glaring problem of …

How to use Big Data to start small

<b>The big promise of big data for marketers is to be able to use all the data we have. By looking at all the information, big data allows us to explore</b> …

What makes a good ecommerce business?

<b>I was asked a great question recently whilst at a breakfast networking event hosted by Clearwater LLP, a corporate finance advisory firm, who had</b> …

10 interesting digital marketing stats we've seen this week

<b>Here are some of the most interesting digital marketing stats we've seen this week.</b><p>Stats include online video ads, tablet commerce, multi-screening, …

Marketing

Simplifying content marketing confusion

<b>Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have</b> …

DMA Events Calendar - Data & Marketing Association Events Calendar

Webinar<p>What to Expect When AI Drives CX: Machine Learning for Seemingly Prophetic Interactions<p>The majority of digital marketers and AI enthusiasts …

5 Tactics to Grow Your Email List

Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as …

Under the spotlight: Sheila Mitchell, marketing director, Public Health England

Sheila Mitchell (left), now the body's marketing director, spoke to <i>Marketing</i> about the effect of PHE on her work and some of the key points of the …

Twitter warns brands it is better to be 'good' than 'loud'

Speaking to marketers at the Twitter for Brands event, Twitter UK sales director Bruce Daisley dismissed Sir Martin Sorrell’s belief that Twitter is …

Global Bigdata Conference

What Analytics And Big Data Can Learn From Lego

Lego recently became a hot topic of conversation with my son, a huge Star Wars Lego fan. Lego is the fourth-largest toy company in the world, and here at SAP (and the Bilafer household), we have a special relationship with the brand. In Singapore there is a Lego exhibit at the ArtScience Museum …

Big Data News Roundup: Correlation vs. Causation

In the first quarter of 2013, the stock of big data has experienced sudden declines followed by sporadic bouts of enthusiasm. The volatility—a new big data “V”—continues this month and Ted Cuzzillo summed up the recent negative sentiment in “Big data, big hype, big danger” on SmartDataCollective:<p>“A …

Creating the Best Workplace on Earth

Suppose you want to design the best company on earth to work for. What would it be like? For three years we’ve been investigating this question by asking hundreds of executives in surveys and in seminars all over the world to describe their ideal organization. This mission arose from our research …