Jean-Baptiste Le Dantec

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Volkswagen : le patron américain rejette la faute sur des salariés

+ VIDEO Auditionné par le Congrès américain, le patron de VW aux Etats-Unis estime que le logiciel fraudeur a été conçu par des ingénieurs « dans …

2015’s Top 10 Software-as-a-Service solution for big data analytics companies list

After undergoing a rigorous selection process, Alteryx, Ayasdi, C3 Energy, 1010data, and BeyondCore was recognized among the foremost …

The Subtle Ways Our Screens Are Pushing Us Apart

I once asked a former U.S. Navy admiral in charge of a fleet of aircraft carriers how he felt about collaborating with people through email, computers, smart phones, etc. In response, he told me the following story:<p>“I would never send a rookie pilot to land a fighter jet on a carrier deck in the …

Forget the Strategy PowerPoint

I have for decades watched CEOs and other executives try to explain a corporate strategy to a small group of senior managers or to a much larger group of staff. For the most part, it has not been a pretty sight. In the case of senior managers, I usually hear 3 or 4 different interpretations of what …

10 things you will only recognise if you clean marketing data

Keeping data clean can be a dirty business. How many of these situations do you recognise? Marketing data is a strange model of the real world, in all its messy chaos. This makes it harder for anyone charged with cleaning data! If you want to bring order to your marketing data, remind yourself of …

Time Big Data Integration Tools for MDM and ETL

Architecting Your<br>Data-Driven Future<p>Supercharge Your<br>Data Integration Jobs.<p>See how Talend Data Integration Enterprise can propel your business and …

Ten Ways To Become A Digital Master Without Ever Setting Foot In Silicon Valley

But what about the other 90 percent — the manufacturers, service companies, and government agencies cranking away every day to keep the economy moving? Digital mastery is within their grasp as well. That’s the word from George Westerman, Didier Bonnet and Andrew McAfee, who spoke to many of these …

Relation client : l’individualisation pour priorité

Personnaliser les offres, les messages, et au-delà l’ensemble de la relation avec la clientèle. Un enjeu majeur pour les stratégies « omni-commerce …

Your Company’s Purpose Is Not Its Vision, Mission, or Values

We hear more and more that organizations must have a compelling “purpose” — but what does that mean? Aren’t there already a host of labels out there that describe organizational direction? Do we need yet another?<p>I think we do, and I’ve pulled together a typology of sorts to help distinguish all …

Le multicanal est mort, vive l’omnicanal

Introduction<p>La multiplicité des canaux de vente pousse les marchands à réviser leurs stratégies et à penser omnicanal. Une évolution qui ne peut se …

Using marketing analytics to drive superior growth

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But an integrated …

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Maison de vacances, Locquirec, 8 personnes, 100 m plage. - Finistère - 676498

Wir hatten 2 sehr schöne Wochen in Locquirec.<p>Die Übergabe des Hauses samt Zahlungsverkehr hat perfekt funktioniert und wir möchten uns nochmal …

Gauge Which Activities Aren’t in Sync with Your Strategy

<i>Take this brief assessment for feedback on how to improve strategic alignment in eight key areas.</i><p>Most organizational leaders struggle to align day-to-day activities with strategy, even though they know it’s important to do. Almost 80% of the more than 1,200 senior executives recently surveyed by …

01 Business Forum

Par Yoann Coumes-Gauchet, co-fondateur et directeur d'exploitation chez WheShareBonds<p>Par Frédéric Watine, fondateur de OSCARh après 30 ans …

New App Helps Companies Manage Business Travel

As any road warrior knows, business travel can create unforeseen challenges. Balancing your schedule and pinning down a meeting time and place — and inevitably making changes to both — can be taxing and time consuming. Meanwhile, corporate travel managers often have to contend with unexpected items …

Making sales go viral: How Sony married big data with old-school marketing to drive 300% more business

Selling laptops is a tough business these days. Not only has the PC industry been slumping, with a record seven quarters of consecutive decreases in sales, only one vendor has actually been growing — and not it’s not Apple.<p>But in a recent campaign, Sony mixed modern big data, social media …

TourMaG.com, 1er journal des professionnels du tourisme francophone

Fichier et ciblage : l'ère de la personnalisation

AccueilTechno & UX<p>Avec l'automatisation des campagnes relationnelle ?- voire transactionnelles - et le ciblage affinitaire réalisé dans un datamart …

Pitney Bowes and Twitter Sign a Multi-year Licensing Agreement for Location Intelligence Solutions

STAMFORD, Conn.--(BUSINESS WIRE)--Pitney Bowes Inc. (NYSE:PBI) today announced it has entered into a multi-year licensing agreement with Twitter, the …

Five steps to 'new direct marketing'

Direct marketing is at a turning point, as customers are slow to respond to broadly targeted efforts but quick to reply to unique, direct and genuine …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

The CRM Of The Future Will Recommend New Customers To You Automatically

“No Software.”<p>Before Salesforce, CRMs were clunky, poorly designed, and expensive. Companies looking to build efficient sales teams had to buy Siebel, SAP, or one of the other vendors with huge hardware and setup costs. To get a sales team automated would have easily cost hundreds of thousands of …

Customer Engagement Customer Experience | Pitney Bowes

Pitney Bowes Industry Solutions are custom innovated to meet the specific needs of industries to accelerate business and minimize risk. Request a …

Move over Multichannel. It's Time for Marketing Orchestration

Phil Britt<p>October 25, 2013<p>Share this content:<p>Move over Multichannel. It's Time for Marketing Orchestration<p>Coordinating and integrating marketing …