Abhinav SondhiWhy the Traditional Agency Model Is Struggling to Keep Up With Demandverified_publisherAdweek - Nick PhelpsAgency business models have to adapt or risk becoming obsolete. When Martin Sorrell made headlines earlier this month for blaming technology and …
Abhinav SondhiIf You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandmentsverified_publisherEntrepreneur - Michael OlguinYou must connect with customers on an emotional level to become a 'passion brand.' Every brand desires to be loved by consumers, because they know that brand love translates to growth and increased revenue. But excitement and enthusiasm for brands doesn't happen by chance. Why do people love …
Abhinav SondhiFlipboardIcon version of the Flipboard logoWave.video review: How to create social media videos in minuteslilachbullock.com - nm2020By this point, you’ve probably heard this a million times: video is IT. It drives the most engagement, it’s the most popular form of content, and by …
Abhinav SondhiHow to Build a Social Media Marketing Plan for 2018verified_publisherInc Magazine - Jeremy GoldmanIt's a crowded social media landscape. Here's how to plan for 2018 and get ahead of the pack. Let's face it: being a social media marketer developing a marketing plan for 2018 is not exactly in an easy position. After all, the techniques we use to reach customers are changing at a breakneck pace. …
Abhinav Sondhi10 Social-Media Trends to Prepare for in 2018verified_publisherEntrepreneur - Deep PatelPowerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 …
Abhinav Sondhi5 Places to Use Storytelling in Your Marketing to Drive Salesverified_publisherEntrepreneur - Mike TaylorHumans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after. Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they're probably not …