jaykza

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This Advertising CMO Weighs In On The Holy Grail Of Marketing

Marketers have the ability to collect a lot of information about their target audience: their age, location, favorite sports team, and whether they've been searching for athletic shoes.<p>But what should they do with that data once they have it? How can marketers use different channels to reach …

Meet The Two Friends Who Made A Million Dollars Off Of EA's FIFA Series

How FutHead.com harnessed a massive hidden audience to create a millions-strong community.<p>In 2010, Dan Paulson and Chris Conover were working as web developers in Orlando when they picked up a copy of EA Sport's FIFA 11. Neither had really played the series before, or had any special interest in …

The 22 best chart-heavy Twitter feeds you should follow—right this instant

If you’re keeping an eye on the developments in the economy and financial markets, a good chart is your best friend. Charts cut through the endless hemming-and-hawing of two-handed economists and two-faced market observers alike.<p>Basically, for most market and economic news, if you can’t chart it, …

Tim Cook

Seth's Blog

Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to …

Two Months After Acquisition, Mailbox Launches Its Email Management App For The iPad

Sometimes, when a truly innovative startup is acquired by a larger company, innovation slows to a crawl. And other times, when an acquisition happens, a company gets the backup and investment it needs to keep on innovating. It seems like that latter case is true for Mailbox, which, two months after …

Sonic the Hedgehog arrives on Android, headed exclusively to Nintendo on the console side

USSR and the USA. Batman and Joker. Christoph Waltz and... well, everyone. It's pretty tough to look at the world's best-known rivalries and exclude one of history's finest -- that being, of course, Sonic and Mario. The gritty battle between Nintendo and Sega gave fans on both sides plenty to …

Life-Tracking App Expereal Is Your Personal Weapon Against Cognitive Biases

Emotions play tricks on our memories, making our recollections of events much happier or heart-wrenching than they actually were. Smartphone app Expereal seeks to cut through those cognitive traps by allowing you to rate your day on a 10-point scale and organizing that data into easy-to-read charts.<p>…

Postach.io Turns An Evernote Notebook Into A Blog

One of the more interesting projects to emerge from Evernote’s 2013 Devcup hackathon is called Postach.io, a new blogging platform that turns your Evernote notebook into a content management system. Input Logic, the Vancouver-based company behind the now just four-week-old service, has already …