Jay Gatz

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5 New Challenges for Tomorrow’s Global Marketing Leaders

<i>[This essay originally appeared on Forbes.]</i>In a global world, brands need to speak a lot of different customers’ languages. And, as mobile, social …

Public Relations

4 Tips to Incorporate Visuals Into Your B2B Content Marketing Strategy

When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around what …

Taylor Swift's Business Strategy 'Could Show You Incredible Things™'

<i>Middlebrow is a recap of the week in entertainment, celebrity and television news that provides a comprehensive look at the state of pop culture. From the rock bottom to highfalutin, Middlebrow is your accessible guidebook to the world of entertainment. Sign up to receive it in your inbox …

Why CIOs should be business-strategy partners

Discover how the involvement of CIOs in business strategy can increase IT performance in McKinsey & Company's newest survey.<p><b>When CIOs play</b> an active …