Jay Frazer

42 Flips | 6 Magazines | 4 Likes | 4 Followers | @jayfrazer10 | Keep up with Jay Frazer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jay Frazer”

5 Financial Myths That Are Totally False

It’s astonishing how much financial misinformation manages to float around the Internet.<p>Let’s separate fact and fiction.<p>These are five financial myths that are totally false, and what you should know instead.<p><b>Your home is an investment</b><p>Your home, first and foremost, is a place to live where you can …

Personal Finance

3 Small Fixes that Will Get Dozens of Recruiters Looking at Your LinkedIn

Of course, you have to let people know where to find you in the real world.<p>You can do a lot on LinkedIn to tell the world -- of recruiters, would-be bosses, prospective clients -- who you are and what you do best. You can tell your story in the summary section. You can write articles that display …

Employment

75 Types of Wood Ranked by Hardness

Ever wondered about the hardest and softest woods in the world? As architects, we're all pretty familiar with the softest: Balsa. Its material …

Woodworking

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Don't confuse storytelling with marketing.<p>3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to …

Marketing

I've been investing in real estate since I was 22 — here's why it's one of the best ways to build wealth

At 22 years old, I accidentally started a business when I persuaded my boyfriend that we should buy a condo together. Little did I know, the small purchase would jump-start an entire real-estate career.<p>Throughout our 20s, we went on to acquire a couple of dozen rentals in the Boston area. Along the …

Real Estate

Integrating 4 Critical Tactics for Digital Marketing Success

<i>Image courtesy of Think Big Engine</i>Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics …

Marketing

Want to Close the Sale? Do This 1 Thing

Top sales people know that you greatly improve your odds of closing the sale by what you do in the first few minutes of your sales conversation. Here is an insider technique to use up front that will help you close more business in the end.<p>Every sales person thinks the sale is made in the final …

Business Strategy

Should You Hire an Instagram Marketing Service?

Whether you are a company or a blogger, you probably have a lot of things to do. A difficult but important question is when should you outsource some …

Marketing

10 steps to the perfect social media marketing strategy

Having a social media strategy can help you improve your brand’s performance on social media platforms. Although it may sound daunting, putting …

Marketing

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not …

Public Relations

6 Ways That Lack Of Focus Can Kill Your Business

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of …

The 4 Cs Of Success On YouTube: From The Pioneers Of Viral Video For Business

<i>(1st article in my YouTube series – Ken)</i><p>Half a million dollars … that’s what it would cost you to hire business renegades The Harmon Brothers to craft a viral video for your company on YouTube.<p>They may be the best in the business, and they are willing to share the 4 multimillion-dollar principles …

Don't Market To Your Customers; Educate Them Instead

Companies all over the world regularly struggle with a seemingly simple problem: <i>How do we explain the benefits of our product</i>? This comes easily to some companies, whose offerings occupy a unique niche, solve a specific problem, or have no significant competitors. Meanwhile, other companies have to …

Customers

Three Ways To Become A Learning Machine

I smile whenever I look at my university diploma hanging on the wall, because everything I learned then is no longer relevant now. Does it means that we should stop wasting all this energy, time and money on university? Not really: Rather, as soon as we complete our “formal studies,” we need to …

Leonardo Da Vinci

3 Tips To Become A More Effective Change Agent

Wish your organization was more innovative? Here are three tips that could help you be an effective change agent at work.<p>Meet Jane – She’s a smart, motivated mid-level manager trained in design thinking and always looking for fresh, innovative ways to get things done. But Jane works in a large …

How To Create Your Own Marketing Breakthrough

Marketing is changing fast. This year, companies began to embrace tactics like influencer marketing, brand advocates, and Facebook Live in earnest. So in a crowded landscape, how can you make sure your idea or your company stands out?<p>That’s the question marketing strategist and former presidential …

24 Phrases You Should Start Saying More Often in the Workplace

What can you say that will cause a colleague to gravitate toward you? What words will cause an employee to light up with a smile?<p>A recent CareerBuilder survey says 50 percent of employees would stay longer with their companies if they were recognized more frequently.<p>To pull this off takes a leader …

A Step-by-Step Guide to Selling Consulting Services

Do people often ask for your professional advice? It's time to start charging for your consulting sessions.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever since I launched my YouTube channel where I talk about different strategies regarding B2B selling and inbound …

Is Zillow A Ticking Time Bomb?

<i>Premier Agent, a program in which real estate agents pay up to have their names, faces and contact information posted alongside listings of other agents, might change in a way that could hurt the program and Zillow (Z) in New York State. That’s according to a report from The Real Deal. There is no</i> …

Real Estate

Top 10 Moneymaking Apps You Need to Download Now

These moneymaking apps won't make you rich but can earn you some respectable extra pocket money with little effort.<p>12 min read<p>Apps that can make you money? It sounds too good to be true, but moneymaking apps do actually exist. While these apps won’t make you rich, they can earn you some respectable …

How to Set Up a Small Business Advertising Campaign – A Checklist

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an …

Make your mark on the web with this complete WordPress training

The web is an invaluable tool for connecting small businesses with their target audiences. However, when it comes to building a website and marketing …

11 Ways to Promote Your Business When You Don't Have a Marketing Budget

Promoting a business can seem daunting for small business owners who have little to no money in their marketing budget. Fortunately, in this digital …

Facebook Marketing for B2B Businesses: Everything You Need to Know

Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, …

An alternative to word-of-mouth advertising for small businesses

When Julie and Sheldon Harrish opened their spin studio, 6ix Cycle, in downtown Toronto a year ago, they were keen to build their business by word of mouth. Then one of their clients, a social media strategist, suggested they try geo-targeting through the Facebook advertising platform, which uses …

4 Marketing Tips to Help Your Small Business Look Bigger

Operating a small business isn’t easy. Between staffing, insurance, overhead, office space, supplies and legal resources, to name a few, it’s easy to …

This 5-Minute Habit Will Train Your Brain to Be More Positive

Incorporate a few minutes of gratitude into your day.<p><i>How can someone change their mindset to be more positive? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Nela Canovic, growth mindset hacker,</b> …

Are You Ready for the Future of Adaptive Content?

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from …

52 Types of Marketing Strategies

Remodeling 101: A Guide to the Only 6 Wood Flooring Styles You Need to Know

Recently an architect friend of Julie’s was telling her that his dark and dramatic ebonized floors showed every speck of dust and strand of pet …