http://paidcontent.org/2013/07/12/nyt-to-launch-immersive-digital-magazine-and-new-food-news-product-led-by-sam-sifton/
John Waller
flipped into It's a Business Man!
http://paidcontent.org/2013/07/12/nyt-to-launch-immersive-digital-magazine-and-new-food-news-product-led-by-sam-sifton/