Jason Holloway

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How storytelling defeated rationalism

What’s the most dangerous job in the world?<p>Crocodile vet? Bomb-disposal expert? Knife-thrower’s assistant at the circus?<p>Once upon a time, it used to …

Broken Measurement, Social Media Fixation Are Killing Brands

When Facebook was recently revealed to have been inflating one of its key metrics for video viewership, brands and marketers were understandably …

Social Media

How To Brand Yourself -- Without Bragging

We all remember the kid in third or fourth grade who broadcast his or her insecurity by saying things like “I’m a better basketball player than you are — you stink!” or “My family is richer than yours is!”<p>Now that we are adults, we can look back and see that these kids didn’t feel good about …

Employment

Beware the 'Authenticity Trap' When Marketing to Millennials

I have a mantra when it comes to marketing: Brands don't influence people, people do.<p>In today's complicated media mix, it's imperative we embrace the …

Advertising

6 Things To Learn From Apple's Marketing

They took existing concepts and used a different approach or added polish to make them desirable<p>The most important thing Apple's success teaches us is not how to build a better product but how to build a better image. Apple's innovation is more in how it conceives and markets itself than in its …

10 Branding Hacks: Stop Rickrolling Your Customers

In 1987, when Rick Astley filmed the video for his hit song <i>Never Gonna Give You Up</i>, he had no idea it would eventually become one of the most viewed videos of all time.<p>Many companies unknowingly Rickroll their would-be customers by improperly aligning their products’ capabilities with their …

The 9 best logo redesigns so far this year, according to designers

1/<p>US Soccer Federation, by Nike<p>US Soccer Federation<p>The US Soccer Federation enlisted its sponsor Nike to redesign the crest — which had previously …

Chick-fil-A's mobile ordering app conquers the App Store by offering free chicken

Tech Insider<p>One surefire way to shoot your app to the top of the App Store overnight: offer free chicken.<p>That's exactly what Chick-fil-A has done to …

Why Marketing Needs To Promote The Product, Not The Promise

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. …

Why Your Brand Doesn’t Need Anyone To #Participate In Anything

By Scott Fogel4 minute Read<p>Over the past few years, a disturbing new trend has emerged in the digital creative world–brands trying to get into …

The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips

One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He's been named to Forbes' 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.<p>Tran is sharing his social media …

50 essential books every graphic designer should read

In association with<p>When it comes to inspiration and learning, graphic designers are constantly spoilt for choice. There is a wealth of literature at …

Graphic Design

The Real History of America's Most Authentic Fake Brand

A mogul from Texas is using the country's least aspirational city as the backdrop for his next global lifestyle company. Shinola, the $225 million experiment in manufactured authenticity.<p>It's not often a fashion mogul extols the virtues of a power strip.<p>I'm inside the rooftop lair of Tom Kartsotis, …

How to Apply the 80/20 Rule to Brand Management

The concept of the 80/20 rule has been around for a long time. So long, in fact, that most people discount it. But there’s something to be said for …

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

He did not blame the slew of new digital and social media agencies, saying they are "doing a really good job" of pushing their message to marketers, …

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a …

How to Use Psychology to Improve Your Marketing Messages

… According to a Behavioral Scientist. By Heike Young.<p>Here’s a little marketing secret. Right now—without any additional budget or technology— you …

Hillary Clinton's Branding Dilemma

When I interview a new prospect for my business, I'll inevitably ask them two questions: What have you done and what are your goals?<p>Their first answer lets me know if they meet the qualifications of the job and understand my needs. The second one tells me who they are, what inspires them, and where …

How to Get Your Customers to Do Your Brand Marketing for You

Hoping for virality isn't a viable approach to your marketing strategy.<p><i>Cory von Wallenstein is the CEO of</i> <i>Adored</i><i>, a loyalty experience platform that is strengthening the relationships users have with the businesses they visit and brands they love.</i><p>Entrepreneurs are obsessed with the chase: They love …

Why Hershey Is Shifting to Masterbrand Approach

For years Hershey has advertised its products separately -- from syrup to bars -- with advertising that rarely told stories and instead focused on …

Sales to Marketing: Keep Your Crappy Content

Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to …

The 4 top rebranding trends of 2015

Rebranding is the process of taking an established product and giving it a new look and feel as a means of differentiating it from its rivals while …

What Apple And Starbucks Taught Me About Building A Brand

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company’s second golden age.<p>When we see an energetic advertisement from Apple that inspires our sense of adventure, or exchange hellos with a Starbucks barista in a way that feels like we’re …

Marketers Don’t Understand Modern Moms, Saatchi Survey Says

Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, …