Considered Content Marketing

By Jason Ball | Everything you need to know about the world of B2B content marketing. Learn more at consideredcontent.com and follow us on Twitter @ConsideredB2B

5 Ways To Prevent Bad Microcopy

With the adoption of agile development and lean UX, we’re often concerned about racing through iterations and getting our products in front of …

Information is Beautiful Awards 2013

We've been slammed with facts, statistics and reports for as long as we've known how to ingest and interpret them. There's a reason why infographics have surged in popularity and been mobilized by the news media; no trick can plant a fact more firmly in your head than engaging art. In the …

15 Content Marketing Stats That'll Make You Say, "I Told You So." [Infographic]

In our increasingly voted-on and curated world of social networking and online sharing, <b>quality content</b> is key. As such, more and more brands, …

Win the Attention of Your Distracted Consumer

A guy walks into a store. No, it’s not the opening salvo for a bad joke. It’s a critical moment of truth for the in-store and brand marketer that, today, is complicated — even compromised — by the hyperconnected consumer. You know this person. He’s standing in the aisle striking the familiar pose: …

The One Infographic About the Digital Revolution You Need to Understand

One of the challenges of the digital revolution that we’re living through today is its complexity, and the broad range of implications that companies …

Infographics

Why B2B Marketers Are Busting the Company Budget

With so many concerns about the current economic climate, allocating resources and planning a budget have become increasingly important. Although …

7 Highly Effective Habits - PsyBlog

• Next article in this series: Online Snooping: Is Your Partner Secretly Watching You?<p>New research on half-a-million tweets over 15 months reveals …

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Don't Let Your Content Marketing Hit A Wall

Don’t let your content marketing hit a wall (Image source)<p>Don’t look now, but <b>content marketing has hit a wall</b>. In the past month alone, experts at …

Create & Optimize Demand by Integrating B2B SEO, Social & Content Marketing

With 9 out of 10 B2B marketers using content marketing, competition for attention is more fierce than ever. The constant battle with Google algorithm …

3 Content Curation Tools Every Marketer Should Have

Businesses continuously struggle with how to deliver rich, high quality and unique content on their websites and social media networks. This is …

Create More Effective Content Marketing Visuals

Memory and retention research shows that people only remember about 10 percent of what they hear just one week after hearing it. However, according …

Demand Gen Report Announces Winners of Second Annual Killer Content Awards; Innovation in B2B Marketing Recognized at Content2Conversion Conference in NY

Content creation continues to develop as a key way for B2B companies to provide insight on current industry trends and concerns, while spreading …

Is Content Marketing the New SEO?

<i>Written by</i> <i>Binh Nguyen, CEO, Market Ease Business Promotions</i><p><b>The rule is, and always has been, ‘quality content is king’.</b><p>But only now, as content …

Introducing the Modern Marketing Manifesto

<b>There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within</b> …

6 Tips to Start Creating Content on Tumblr

There are just so many social platforms a marketer is expected to stay on top of — like Facebook, Twitter, Google+, Pinterest, and even Foursquare …

There is no One Best Content Strategy; it’s all about Context

From <i>Content Magazine</i>, Sally Whiting on the parallels between archiving and content strategy:<p><i>Curation properly begins with a mission statement,</i> …

8 Steps To Build A Content Hub That Converts [Slides] | Marketing Insider Group

Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric …

Want to Build an App? Read This First | Inc.com

I get asked this question all the time, particularly from non-developers: <i>What does it really take to build an app?</i> Inevitable follow-ups include: <i>How much time does it take?</i> and <i>How much does it cost?</i><p>The person doing the asking has what he or she thinks is a pretty amazing idea, and is just starting …

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The Latest 5 Tools I’ve Added to my SEO Toolbox

I’ve written a few posts now on tools: There was the one on Doing a Site Audit Using Google Webmaster Tools, the 8 Alternative Ways To Use Screaming …

Marketing, Sales, Agency, and Customer Success Content

HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million …