Jason Trimble12 Mental Tricks to Beat Cravings and Lose WeightTIME - Health.comUsing pure willpower to overcome cravings doesn’t always work. (If it did, dieting would be easy and we’d all be at our own healthy, feel-great weights.) Guess what? You don’t have to tough out an unrelenting yen to house a box of Cheez-Its; you just need to fool yourself into thinking you didn’t …