Jason Shugg

Guide to choosing a marketing automation platform

<b>Don’t learn the hard way, learn from Graham Plant – he’s been involved in the selection of marketing automation platforms for a variety of</b> …

How Google breaks through

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with …

Answer These 8 Questions Before Creating Next Year’s Strategy

9-December-2014<p>Answer These 8 Questions Before Creating Next Year’s Strategy<p>For most organizations, strategic planning season is in full swing. We …

The worst error in business strategy according to Professor Michael Porter | Marketing Magazine

The worst mistake in strategy is to compete with rivals on the same dimensions, Professor Michael Porter told the World Business Forum in Sydney this …

How I audited my daily media habits and improved the way I read

Advertisement<p>15 Comments<p>Credit: Badahos/iStock<p>Creating web content is incredibly easy — but <i>filtering</i> content is really hard. In late 2014, I realized …

The science of marketing segmentation | Marketing Magazine

<b>Like so many of marketing’s foundations, segmentation has been rocked by the data revolution, but it’s nothing without the art of good strategy,</b> …

CES is finally over. Here’s everything you missed

Advertisement<p>5 Comments<p>Credit: Patrick T. Fallon/Bloomberg<p>We expected CES this year to be about connecting everything from watches to toothbrushes to …

The seven traits of effective digital enterprises

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are …

The year in media: 12 reasons why we should be optimistic

Advertisement<p>4 Comments<p>Credit: Shutterstock / Lisey Kina<p>It would be pretty easy to come up with a long list of reasons why this year was one of the …

Brand architecture

Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.<p>Start clippingNo thanks. Continue to download.

Rethinking the role of the strategist

Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the strategist?<p><b>Many</b> …

Culture

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

“Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP and principal analyst at Forrester.<p>Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”<p>So: What works?<p>Not Facebook or Twitter.<p>The crux of …

Study: Why Customers Particpate in Loyalty Programs

(<i>Note: you can download our full study at the bottom of this article!</i>)<p>Customer loyalty programs have been a staple of coffee shops, airlines, and …

Here Are 15 of Marketing's Most Memorable Experiential Moves

<b>20th Century Fox: "The Simpsons Kwik-E Mart"</b><br>In 2007, 20th Century Fox hyped the release of "The Simpsons Movie" by bringing Kwik-E-Mart convenience …

The Heart of the Issue: Emotional Motivators Rev Up Automotive Purchase Intentions Around the World

There’s nothing quite like the freedom of owning your own car. Demand for this independence is spreading rapidly across the globe, thanks in part to …

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been …

your trusted social media display partner

92% of consumers say they <b>trust earned media</b> above all other forms of advertising. [Source]<p>Tagboard uses hashtags to search for and collect public …

Big-Picture Perspective on Consumers and Marketing in an Always-On, Digital World

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference<p>August 4, 2014<p>Where are consumers spending …

Branded Entertainment Watch: Budweiser, Old Navy, Lexus and More

It’s been a busy week for branded entertainment, from Hugh Jackman’s star turn for Toyota in Asia to will.i.am’s new creative collaboration with …

Nocookies

You have cookies turned off<p>To use this website, cookies must be enabled in your browser. To enable cookies, follow the instructions for your browser …

The expert guide to experience mapping

Analysing the end-user journey isn't new in digital design. But as websites and digital products become more interconnected across channels and …

VRIO

<b>VRIO</b> is a business analysis framework that forms part of a firm's larger strategic scheme. The basic strategic process that any firm goes through …

Top 10 Coolest Big Data Startups Of 2014

Industry hype around big data continued in full force in 2014. And, vying for a piece of what IDC expects to be a $32.4 billion market by 2017, a …

Sensis® - Marketing Services for Australian businesses

Today's Trending Articles on Digital Marketing and Media | eMarketer

eMarketer Podcast<p>How Today’s Young Adults Differ From Yesterday’s Mar 30<p>In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver …