Jason Lai

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Target breach worse than thought, states launch joint probe

NEW YORK/BOSTON (Reuters) - The data breach at Target Corp over the holiday shopping season was far bigger than initially thought, the U.S. company said on Friday, as state prosecutors announced a nationwide probe into the second-biggest retail cyber attack on record.<p>People shop at a Target store …

Flipboard Embraces Ecommerce With Shoppable Magazines

Flipboard is tip-toeing into the ecommerce space with the launch of a new feature on Monday: shoppable catalogs.<p>In March, Flipboard introduced the …

4 Ways to Improve Your Ecommerce Customer-Return Policy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Convenient return policies are key to developing customer loyalty, but many ecommerce retailers continue to make the process far too onerous. Too often, they bury their return policy deep in their website and load it with technical …

eCommerce

Psychology Behind Conversion Optimization

<b>Conversion optimization</b> – the definition is as complicated or as simple as you would like it. You could trace it back to lead generation or …

You Should Use Twitter Because It Makes Everyone As Smart As Anyone

Twitter’s purpose is still widely misunderstood, and many people think they have no need for it. But it has great potential to enlighten us. Here’s how:<p>We are a specialized species. Each of us lives a different life with unique passions, intellectual pursuits and hobbies. We choose a path and along …