Jason J. Zotara

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Unmetric can now tell which competing Facebook posts are paid

Facebook posts by brands come in two main flavors. There are free organic ones that reach a page’s fans, and “boosted” (paid) posts to reach Facebook users outside the fan base.<p>Today, social media intelligence firm Unmetric is unveiling a new Paid Post Detection capability that it says is the most …

How to Become a Social Media Marketing Expert - Infographic

Many words and phrases are trotted out by self titled social media marketing experts that are tossed around so much they lose their meaning and …

YELP: Trust Us, We're Not Screwing With Reviews

"Let me be clear: This claim is not -- and has never been -- true," wrote Vince Sollitto, vice president of corporate communications at Yelp.<p>Managing a business page on Yelp can be a blessing or a nightmare for business owners. A page full of five-star reviews can help drive business. But negative …

Blackbox

Is Your Content Marketing Strategy Based On Quality Or Quantity?

Shares 2K<p>When it comes to content, more is better, right? The more articles, blog posts, videos, and infographics you produce, the more stuff you …

Digital Experience Blog | [INFOGRAPHIC] 27% of marketers say that managing websites is hell

We worked with Econ­sul­tan­cy to sur­vey more than 1,000 busi­ness pro­fes­sion­als (includ­ing mar­ket­ing, web devel­op­ment and oth­er busi­ness …

How Many Users Does Tumblr Really Have?

Here’s a straightforward question: How many users does Tumblr have?<p>Alas, the answer isn’t cut-and-dried.<p>When Yahoo announced its $1.1 billion …

NewsBlur, flush with Google Reader refugees, rolls out redesign

After two months of scaling up, the indie RSS reader changes its look — slightly<p>The independent RSS reader NewsBlur, popular with power users, is getting a major facelift two months after the announcement of the Google Reader shutdown. While NewsBlur is one of the most powerful RSS readers …

6 Things That You Didn't Know About Twitter

Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over …

8 Tips for Social Business, Part 6: Secure - White Paper

Share<p>Social media blunders make headlines, and these headlines make business executives nervous. We’ve all seen tweets go wrong and companies face …

6 Ways to Make More Out of Your Facebook Ad Campaign

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, …

Social Signals Are So Last Week - Use Infographics to Drive Real Leads

There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who …

Adding Value Back into Online Relationships

<b>WHAT IT REALLY TAKES TO BE A ‘FRIEND’</b><p><i>Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this</i> …

67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study …

Advertising Industry

If You Don't Think College Athletes Should Be Paid, This Chart May Change Your Mind

The chart below is the best visual yet that shows just how much money schools are making off their student-athletes and why there has been an upwelling of support in recent years for finding a way to get more money in the hands of the athletes.<p>The data collected by USA Today shows the revenue …

College & University

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