Jarra Borman

261 Flips | 1 Magazine | 5 Likes | 2 Following | 58 Followers | @jarrab | Digital Marketing Specialist

Exclusive: Google's Duplex could make Assistant the most lifelike AI yet

The conversation seems mundane. At least, at first.<p>In a building called the Partnerplex on Google's sprawling campus in Mountain View, California, I've been invited to hear a 51-second phone recording of someone making a dinner reservation.<p>Person 1: <i>Good evening.</i><br>Person 2: <i>Hello?</i><br>Person 1: <i>Hello.</i><br>Person …

James Martin

Google AdWords Benchmarks by Industry [Infographic]

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, …

AdWords

The 8 Things Most People Get Wrong About SEO

I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to incorporate it into my running …

SEO

How to Knock Your SEO Ranking Out of the Park this Year

What’s that old familiar saying? <i>Change is inevitable</i>? When it comes to SEO ranking factors and algorithm adjustments, that’s absolutely true.<b>SEO</b> …

SEO

7 Gmail Secrets From a Former Google Employee

My first day at Google in 2011 felt a bit like joining Hogwarts: you’re excited and not entirely sure what you’ll be doing!<p>I was happy to do anything …

7 Search Engine Optimization Tools Every Content Publisher Should Know

Publishing content at scale is a painstaking task, even when it’s a labor of love. Continue reading...

Google AdWords

Google is testing a new Material Design layout for Search

Search might be getting a facelift in the months to come. It seems Google is currently experimenting with a revamped version of its signature Material Design layout for its search engine service, as spotted by sharp-eyed Reddit users.<p>Here are a couple of screenshots to check out for comparison. The …

The future of visual search and what it means for SEO companies

<b>The human brain has evolved to instantly recognize images.</b> Visual identification is a natural ability made possible through a wonder of nerves, …

Machine Learning

If Your Website Doesn't Have This 1 Thing on Every Page, Customers Will Click Away

Fortunately, it's really easy to add and it's a guaranteed increase in leads.<p>Having a website is great and all, but if you haven't built it to lead to more leads, then you are losing out on precious opportunities.<p>Think of your website as a digital business card (because it is). Every single person …

Why Keywords Are Still So Very Important for SEO by @MyNameIsTylor

Here's why targeted SEO keywords should inspire all the content you create to satisfy searchers' needs.The post Why Keywords Are Still So Very …

SEO

Square shares climb after the payments company launches bitcoin trading for most users

Nearly all users of Square's Cash payments app can now buy and sell bitcoin on the platform, CEO Jack Dorsey announced Wednesday.<p>The service will not …

Cryptocurrency

Don’t Get Duped: Key Questions to Ask Before Hiring an SEO Company

How your business chooses an SEO agency is important.<p>But it can be pretty tricky.<p>Modern business demands a credible online presence.<p>Yet, shysters …

SEO

28 Free Tools to Help You Find What People Search For by @annaleacrowe

Find out what people search for. These tools will help you understand users and target the best SEO keywords.The post 28 Free Tools to Help You Find …

SEO

Keeping up with SEO in 2018: What you should focus on

There is no way to overstate just how important mobile is for all the major tech companies out there, including Google. Users are turning to their phones more and more as the devices most people now hold in their pockets are more than capable of delivering a full-blown web experience.<p>In the days of …

Facebook's Updated News Feed Will Make Organic Post Reach Nearly Impossible | Inc.com

Image source: Medium.com<p>What These Changes Mean<p>While the change to the news feed does mean it is easier to see posts from "friends," as they will no longer be buried in a deluge of content, it does make it harder to get your content noticed through organic sharing.<p>Additionally, companies that …

Marketing

Google no longer lets you change domains to search different countries

google.whatever<p>You’ve long been able to get localized search results by visiting Google at different domains — like google.com for the US, google.co.uk for England, or google.co.jp for Japan — but that won’t be the case any more after today. Google said that it’ll now deliver search results …

AdWords

3 Advertising Trends That Will Actually Engage Your Customers | Inc.com

The advertising industry is a living, breathing environment. Companies must keep up with this constant evolution, in order to yield meaningful brand interactions with consumers.<p>Mobile advertising on apps seen in companies like Instagram are prime examples of the next generation of advertising. In …

Marketing

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming.There are more metrics than you can count.There are clicks, impressions, …

AdWords

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For - Whiteboard Friday

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement …

Why Manual Link Building Will Never Be Obsolete

I recently read an article titled, “<b>SEO Practices That Will Become Obsolete By The End Of 2016</b>” on (what is normally) a highly respected site. The …

Internet Marketing

Does Google Use Analytics Data to Discover new URLs for Crawling?

A Moz Top 10 PostRecently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a …

Google Analytics

"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and …

SEO

The how, what and why you should spy on competitors + Useful tools

How much do you really know about your competitors? Do you know what their strategies are, how well they’re performing, what traffic their website is …

How to Increase Your Sales Using These 8 Google Analytics Reports

Google Analytics provides hundreds of different metrics.But that’s also part of the problem: There’s too many!You’d need days or weeks to completely …

Analytics

Augmented reality is set to transform smartphones and business

Augmented reality is frivolous, we're told. It's mainly for gimmicks and games.<p>But an important transformation is about to get under way. Starting …

Why Google’s AdSense Native ads are the tipping point for native advertising

Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, …

6 Tips to Make Your Brand an Email Response Rockstar

Are you ready to create emails that get replies? Well, it's time to step away from the clickbait-y subject lines hawking insincere or insignificant …

B.C. teen creates Facebook chatbot to help students stay organized

A Facebook tool that helps students be more productive and keep track of assignments developed by a Victoria teen has gone viral in an unexpected place.<p>Alec Jones, 14, says his chatbot, Christopher Bot, that helps students stay on top of their homework has garnered more than 3,000 subscribers, with …

Reining in the dastardly algorithms that are trying to control our lives

The prevailing view of artificial intelligence is that some day machines will help us reach better decisions than we can make on our own, improving our lives.<p>This view presumes that we trust the organizations that use AI to provide us with products and services. But that is a faulty assumption, …

Machine Learning

Sick of ads? Now you can pay Google not to see them, plus sites can charge ad-blocker users

Google rolls out its wider plan to beat back the threat of ad blockers to revenues.<p>Google has relaunched a product called Google Contributor that …

Digital Advertising