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Branding A Unicorn For Super Brand Status: Airbnb - Branding

Do you even remember what Airbnb’s branding was a little over two years ago? I didn’t.<p>I remembered that there was some minor controversy about it. …

Branding in a digital world: Why a strong identity matters

article<p>Related Articles: Millennials and ecommerce: An omni-channel exerience Creative and media agencies contribution to marketers’ business growth …

How Airbnb’s CMO Transformed the Company Into a Super Brand in Just 18 Months

When Airbnb CEO and co-founder Brian Chesky approached Jonathan Mildenhall about taking on the CMO role at Airbnb 18 months ago, Mildenhall said he …

Advertising Industry

Channel 4’s Rebrand Dismantles Its Iconic “4” Logo

Neville Brody, Jonathan Glazer, DBLG, and 4Creative make up the star-studded team behind the redesign.<p>When it was launched in 1982, the iconic animated Channel 4 logo, designed by branding agency Lambie–Nairn, was revolutionary. It was one of the first computer animated logos on British television …

Graphic Design

How to Build a Brand Experience for Customers - Business - Small business - Entrepreneur.com | NBC News

<i>The following is the third in a bi-monthly series in which marketing expert Jim Joseph will show entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.</i><p>Marketing is all about the kind of experience you deliver to your customers with each and every interaction. …

NO DICKHEADS!

A Guide To Building Happy, Healthy, and Creative Teams.<p>Rhys Newman and Luke Johnson<p>INTRODUCTION<p>There is a perpetuated myth within the design …

The Best And Worst Branding Of 2014

Plus: The year’s top essays and stories on branding<p>Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper “voice.” Great …

Graphic Design

Bold Steps Forward | Skateboard Footwear Leaders Speak on the Future of a Culture in a Profoundly New Market

We recently had the opportunity to pick the brains of a few industry decision makers and discuss their perspectives on the current state of the skate …

Brand identity style guide documents

10 Ways Your Awkward Teenage Years Prepared You To Kick Ass In The Real World

The word "awkward" is practically synonymous with the word "teenager" -- every adolescent undergoes a difficult physical and emotional transformation as he or she transitions from childhood to adulthood. Unfortunately, that awkward quotient screws some of us over more than others; all teen angst is …

P&G Brand Officer Says 'Digital Marketing Is Dead'

Speaking at Dmexco, the chief marketer from the world's largest advertiser, asked, "Try and resist thinking about digital in terms of the tools, the platforms, the QR Codes and all of the technology coming next. We [Procter & Gamble] try and see it for what it is, which is a tool for engaging …

Everything You Know About Branding Is Wrong

If you ask any major corporation, the majority would probably agree—branding is everything.<p>Except the word “brand” may be the most misunderstood, misrepresented, and misused word in recent memory. So, while branding is a vital element to any organization’s success, the majority of companies might …

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to …

Advertising

How Sierra Nevada Grew From A Microbrewery To A National Brand

That's the question Ken Grossman, president and founder of Sierra Nevada, tackles in his new book, "Beyond the Pale: The Story of Sierra Nevada Brewing Co." In the book, Grossman explains how market differentiation, an obsession with quality, and rapid early hiring grew Sierra Nevada in two decades …

Obama’s Weapon of Mass Deception Has Senate Dem Fingerprints All Over It

Saturday’s <i>Wall Street Journal</i> unveiled the smoking howitzer in the Obamacare “keep your plan” caper. In addition to proving that the White House and …

40% of the Top 1,000 Most Popular Instagram Videos Are From Brands

Good news for Instagram's plans to introduce advertising: Branded videos are proving to be quite popular on the social network.<p>Unruly, a firm that …

Forget What Your Customers Need; Branding Is About What They Want

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the second</i> in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by …

Small Business

Impact conference: meet the speakers

Impact Conference is a new one-day event from the makers of Computer Arts about how to achieve excellence and consistency in branding across all …

Big brands conquer ‘banner blindness’ with creative mobile ad strategies

SAN FRANCISCO — Big brands are tired of being ignored. On mobile that is.<p>Brands are constantly trying to reach their consumers, and these days a majority of their consumers are on mobile devices. However consumer “banner blindness” means that brands need to find new, innovative ways (beyond banner …

Find the Heart of Your Brand Storytelling with These 6 Questions

What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: <i>Where are you from? What kind of work do you do?</i> …

“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising

Andrew Keller, CEO of agency CP+B, recently sent an email screed to all staff, intended as a call-to-action of sorts–for the agency and for the industry. In it, he outlined, at length, the state of the brand world and his forecast for where things were headed, talking about brands and agencies …

When A Brand Becomes A Call To Action

Monster.com launched a new idea recently that is a great example of a brand not just <i>saying</i> something, but <i>doing</i> something. Through this idea, the Monster brand is suddenly a “call to action” rallying people to improve their lives.<p>And there’s a blow horn.<p>Specifically, I’m talking about this new video …

Seven Lessons Learned from Three Years of Content Creation - Copyblogger

Life and business are full of lessons if you look for them.<p>Some you learn the easy way, and some you learn the hard way.<p>A few years ago, I started …

How To Sell Coke To People Who Have Never Had A Sip

For years, there were only three countries in the world that didn't officially sell Coca-Cola: Cuba, North Korea and Myanmar, formerly known as Burma.<p>Now, after 60 years, Coke is back in Myanmar. Sanctions were lifted last year on the country. Just this week, Coca-Cola opened its new bottling plant …