Janne Airo

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Prevent Your Strategy Offsite from Being Meaningless

I was facilitating the two-day executive offsite of a mid-sized technology company. The goal of the meeting was to solve major issues and identify potential opportunities that would guide their efforts, as a company, for the next year.<p>We were halfway through the first day and, while everything was …

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

By Douglas Van Praet5 minute Read<p>Whenever marketers say their top priority is bonding emotionally with consumers, my eyes roll a bit. Extracting …

Psychology

What are brands for?

WHEN Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, …

Google Ventures: Your Design Team Needs A War Room. Here’s How To Set One Up

Want to foster creativity? Skip the foosball table and opt for a war room instead. Google Ventures’s Jake Knapp shows you how. Plus: a peek inside Google Ventures’s own war room<p>In the last two years at Google Ventures, I’ve done design sprints with more than 80 startups. One of the simplest tricks …

From Google Ventures: 5 Rules For Writing Great Interface Copy

John Zeratsky gives pointers on the importance of crafting those little bits of text in the UI design of software products.<p>For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a …

How To Master Copywriting

Google Ventures partner John Zeratsky offers four tips for seamlessly integrating text into your design process.<p>After publishing an essay on five principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more about …

Use “Both-Brain” Marketing to Balance Creativity and Analytics

Marketing was once largely the preserve of creative, right-brain types, but the function needs—and is getting—a much larger mixture of data and analytics. Sometimes, though, there’s a danger of relying too heavily on analytics. What’s needed is the right balance, what we call a “both-brain” …

The Definition of Advertising Has Never Been More Unclear

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The …

Adidas' Unusual Approach To Designing Products

Mr Carnes was intrigued, and so began an almost decade-long engagement for ReD, the small consultancy Mr Rasmussen co-founded in Copenhagen. In that decade adidas's sales and share price have grown steadily, alongside those of Nike, an American firm that is the global leader in sportswear (see …

New version of HTC One coming this year -- report

The HTC One has only been on sale for a few months, but a new version of it is rumored to be coming before year's end.<p>And next year, that will be followed by an HTC One 2, if you will, said to be codenamed the HTC M8. There are also rumors of a plastic version of the currently metal-shelled HTC One.<p>…

Kremlin finds way to avoid leaks: Typewriters

Dust off your Olivetti.<p>It might be the future. The future of national security, at least.<p>This quaint thought comes to mind as the result of news emerging from the inner bowels of the Kremlin. It seems the prospect of porousness created by WikiLeaks and current Russian resident Edward Snowden has …

Mobile payments in U.S. to top $1B this year, report says

The much-touted mobile wallet has yet to catch on with a majority of consumers. But dollars generated by mobile payments continue to rise.<p>Payments made via a mobile phone will surpass $1 billion in the U.S. this year, research firm eMarketer said Thursday. That's more than double last year's figure …

In Chicago, 3-D Printers Are Available To Anyone With A Library Card

The Harold Washington Library's new Maker Lab is free and open to the public. Get making!<p>3-D printing may be the way of the future, but for the average Joe, actually getting ahold of a 3-D printer to use on the cheap remains somewhat challenging.<p>Starting this week, though, 3-D printing will be as …

Amazon shares surpass the $300 mark and could climb even higher

How high can Amazon’s stock stock go? The shares temporarily passed the $300 mark today for the first time, after e-commerce researcher ChannelAdvisor reported that Amazon’s June sales rose by more than 30%. Amazon’s business has been on a tear, but even those results were surprising given that …

Microsoft Realigns To Focus On Hardware And Better Compete Against The Apples And Samsungs Of The World

Microsoft made its biggest move yet to shift its focus on integrated hardware and software: today CEO Steve Ballmer announced a round of management changes that will see all the department heads changed and some formerly well-staffed research groups gutted of top talent to further bolster OS, …

Microsoft helped NSA access private emails and Skype video calls, says new report

The <i>Guardian</i> has continued its string of leaks regarding the American surveillance program, reporting that top-secret documents reveal a tight collaboration between Microsoft, the NSA, and the FBI. Microsoft, along with other companies, has insisted that reports about widespread …

PC sales see 'longest decline' in history

<b>Global personal computer (PC) sales have fallen for the fifth quarter in a row, making it the "longest duration of decline" in history.</b><p>Worldwide PC shipments totalled 76 million units in the second quarter, a 10.9% drop from a year earlier, according to research firm Gartner.<p>PC sales have been hurt …

Emerging Markets

Police catch thief who wore pig skin mask during burglaries

Chinese police have skewered perhaps the most swinish crook in history: an opportunist burglar who embarked on a one-man crime wave armed with nothing but a wardrobe of pigskin face masks.<p>The pig-headed crook, named only as Mr Lang, was arrested on Tuesday in Jiaozhou, a city in China's eastern …

Most Russians think their country is too corrupt for them to fix

The people most skeptical of their nation’s institutions are in Africa and eastern Europe, according to Transparency International’s 2013 Global Corruption Barometer. The report details citizens’ perceptions of bribery and corruption by surveying over 100,000 people in 107 countries.<p>Inhabitants of …

Corruption

Search traffic vs. social traffic -- It’s not equal

In the last two years, traffic from social -- and Facebook in particular -- has become the real deal for publishers. According to Mary Meeker’s …

8 Ways to Win at Marketing by Being Useful - Jeffbullas's Blog

Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s …

Instagram Introduces Photo and Video Embeds

Instagram added the ability to embed photos and videos on Wednesday.<p>Users can find the embed button — available only on desktop — on the right side …

Lenovo Is Once Again King of Shrinking PC Market

China’s Lenovo has, for the second time in recent memory, clobbered Hewlett-Packard for the title of world’s leading PC vendor, according to the …

Apple played 'central role' in ebook price-fixing conspiracy, says federal judge

Apple has been found guilty of conspiring with book publishers to raise ebook prices, in one of the biggest anti-trust lawsuits ever brought by US …