Janet GB

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The Sexiest Super Bowl Commercials of All Time

It can get pretty steamy at the Super Bowl. From bikini-snapping scorpions to models loving on vegetables, here are TIME’s picks for friskiest Super …

The Top Rated Super Bowl Commercial Each Year

Since 1989, <i>USA Today</i> has asked viewers to sit through the beer ads, candy commercials, and those awful GoDaddy spots to pick the best. Last year, …

Advertising

8 Super Bowl Commercials From Defunct Companies

During the late '90s and early 2000s, the Internet Startup dot-com bubble was in full effect. Investors and venture capitalists itching to become the …

Priceline Parodies Super Bowl Ads on Vine

Priceline is tapping into the power of the second screen with a social media campaign timed to coincide with Super Bowl this Sunday.<p>In an effort to …

The Muppets Mentor Terry Crews in Toyota’s Super Bowl Ad

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's …

The Muppets

Microsoft's Super Bowl ad might make you cry (in a good way)

The greatest struggle for Microsoft over many years has been to imbue the brand with some deep human values.<p>All too often, its consumer advertising has lurched from the mundane to the half-witted.<p>However, for the Super Bowl, the company has created an ad that is both moving and uplifting and …

Bill Gates

Super Bowl Commercials 2014: Ads Destined to Be Massive Hits

While the majority of football fans will be focusing on the game itself between the Denver Broncos and Seattle Seahawks during Super Bowl XLVIII, many of those watching around the world will only care about the commercials.<p>According to Steve Almasy of CNN, the cost of these ads are up to $4.5 …

The startup that won itself a Super Bowl ad

So you're a little startup.<p>You employ 15 people and you think you've got a great idea. Oh, and then someone has the bright idea to run an ad during the Super Bowl.<p>Are they insane? Not at all. All you have to do is enter a competition against 15,000 other small businesses, sponsored by Intuit.<p>But …

Advertising

Associated Press News

Remember To Breathe As You Watch This GoPro Space Jump Super Bowl Ad

One of my favorite events to experience live in 2012, or EVER, was on October 14th, 2012 when Felix Baumgartner jumped from 127,852 feet, and became a new world record holder for distance jumped. It captivated the world, and his landing was one of the most triumphant scientific feats I have ever …

Seniors Say The Darndest Things In These Classic Super Bowl Commercials

Even if you're a die-hard Seahawks fan or a hardcore Broncos buff, admit it -- you're not tuning in to the Super Bowl solely for the love of the game. Everyone knows half the fun is watching the quirky, hilarious commercials advertisers are dishing out millions for.<p>In fact, it's expected that out …

The Lego Movie’s Irreverent, Eccentric Super Bowl Promo

Well, I’ve called it a Super Bowl promo in the headline. Maybe I should have said Puppy Bowl.<p><i>The Lego Movie</i> is winning acclaim for its ‘anything …

Watch A Nearly Four-Minute Long 'Amazing Spider-Man' Sequel Trailer

Sony teased a look at its summer movie "The Amazing Spider-Man 2" during the Super Bowl.<p>A website inside its 30-second spot, brought fans to a nearly 4-minute trailer for the film giving more background on Jamie Foxx's villain, Electro.<p>Andrew Garfield and Emma Stone return in the sequel out May …

Budweiser's Story Of A Puppy, A Clydesdale, And The Humans Who Don't Understand Dog-Horse Love Won The Super Bowl

The commercial tells the implausible story of the unbreakable bond between a 10-month-old Labrador Retriever, a Clydesdale horse, and the humans who just don't understand dog-horse platonic love.<p>Get ready to get misty-eyed all over again:<p>The ad agency Anomaly produced the ad, as well as "A Hero's …

Scarlett Johansson Makes Fun Of The SodaStream Controversy In Super Bowl Ad

For a soda manufacturing kit company, SodaStream sure knows how to start a controversy.<p>The brand got the first draft of its Super Bowl ad banned two years in a row for directly attacking Coca-Cola and Pepsi, two major Super Bowl sponsors.<p>This year's ad stars the new SodaStream "global brand …

Here's Jaguar's Cinematic Super Bowl Ad Explaining Why All The Best Movie Villains Are British

In the 60-second ad, actors Sir Ben Kingsley, Tom Hiddleston, and Mark Strong speak to the camera and posit that Brits make the best bad guys because "we're more focused," "we have a certain style," and "maybe we just sound right."<p>Along the way, the men use a fancy helicopter and two swerving …

See All The Spots From Super Bowl XLVIII

As the Seahawks and Broncos square off, catch all the ad action here. Check back through the game to re-watch your favorites.<p>Super Bowl has gone from being a big day for ads to being a big period, a big fortnight–like your birthday, stretched out and milked for all it’s worth. And, according to the …

Bud welcomes back a soldier in spot to inspire more homecomings

Amid the Super Blowout, as most fans had become bored to tears, Budweiser stirred the real thing.<p>The beer maker organized a true welcome home for a U.S. soldier returning from Afghanistan then filmed the town-wide event for national consumption in a land weary of war.<p>The cameras followed U.S. Army …

Coke features first gay family to appear in a Super Bowl ad

In the second quarter of the Super Bowl, Coke became the first advertiser to show a gay family in an ad for America's big game.<p>The snippet appeared as one of many vignettes in a sweeping ad that celebrated America's collection of diverse creeds, codes and individuals. In the five-second clip, two …

Coke Had Americans Singing 'America The Beautiful' In Different Languages And A Bunch Of People Hated It

In the spot — titled "It's Beautiful" — "America The Beautiful" starts off being sung in English but is also sung in languages like Hindi, Arabic, and Tagalog. It highlights the multicultural makeup of the U.S. and even features a gay couple.<p>Right now, it's looking like it will be the most-talked …

Hyundai Goes For Goofy Laughs And Sweet Smiles For The Super Bowl

As car brands in the Super Bowl go, Hyundai’s had a pretty good run. You could argue it started back in 2009–as consumers were reeling from the financial crisis and the South Korean automaker stepped in with a tagline for the times, promising “if you lose your income in the next year, you can …