Tech companies want to control every aspect of what we do, for profit. A bold, important book identifies our new era of capitalism The alarm beside your bed rings, triggered by an event in your calendar.
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When it comes to marketing, it can be easy to complicate things. Which social media platform should you use? How can you apply big data to your latest campaign? How granular should you get with your testing?
marketing is (still) fundamentally about humans, not focusing enough on the human side of digital transformation and tech-enabled marketing seems to me to be a serious omission. And the human side in view
Content marketing can help you effectively promote your business, but only if you do it right. Content marketing is one of the most effective marketing strategies today. The effectiveness of content marketing,
SAN FRANCISCO — A group of Silicon Valley technologists who were early employees at Facebook and Google, alarmed over the ill effects of social networks and smartphones, are banding together to challenge
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their