Tech companies want to control every aspect of what we do, for profit. A bold, important book identifies our new era of capitalism The alarm beside your bed rings, triggered by an event in your calendar.
With the rise of technology, better and faster applications, and a global marketplace, there have never before been more avenues open for marketing. However, with all that message proliferation can come
When it comes to marketing, it can be easy to complicate things. Which social media platform should you use? How can you apply big data to your latest campaign? How granular should you get with your testing?
Many of us in the marketing profession talk about preparing our organizations for the future. This invariably turns to talk of technology. This is appropriate given that marketing needs to be brought into
Content marketing is one of the most effective marketing strategies today. The effectiveness of content marketing, however, depends on the quality, relevance, and appeal of your content. If you're a good
SAN FRANCISCO — A group of Silicon Valley technologists who were early employees at Facebook and Google, alarmed over the ill effects of social networks and smartphones, are banding together to challenge
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their
It's a full-time job to build and maintain your brand, so check out these go-to places to share content. This story originally appeared on Buffer Curating top content from around the web is a great strategy