CONTEXT OF CONTENT

Curated content on how businesses rapidly need to transform their marketing efforts to fit into the post-advertising era.

By Jan Friman

Peer-to-Peer Is the Next Wave of Influencer Marketing
Entrepreneur - Barrett Wissman
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship. After reality television transformed Average Joes into overnight celebrities and social media took over phones, very
Why You Should Hire A Chief Content Officer
Forbes - Norm Yustin
The title of this article may be bold, and you may be wondering, "What is a Chief Content Officer anyway?" But stick with me as I believe I can help answer that question, but also answer what do they in
The Age of Surveillance Capitalism by Shoshana Zuboff review – we are the pawns
The Guardian - James Bridle
Tech companies want to control every aspect of what we do, for profit. A bold, important book identifies our new era of capitalism The alarm beside your bed rings, triggered by an event in your calendar.
5 Ways How AI Will Redefine Content Creation and Delivery
thenextscoop.com - Sawaram Suthar
Eventually, content focused on any area plateaus and becomes repetitive, unimpressive and ineffective. The initial freshness of a topic wears off, …
An Effective Use of Flipboard – Using the App as a Blog
business2community.com - Janette Speyer
niekverlaan / PixabayHave you used Flipboard for blogging? Are you an influencer? Then, this article is for you.As many of you already know, I have …
5 breakout web design trends begging to go mainstream | Creative Bloq
creativebloq.com - Daniel Schwarz
In 2018, the web design industry went through significant changes that are altering the way we design now. We began last year with the beta release …
Marketing
15 Non-Traditional Marketing Methods To Help Build Your Business
Forbes - Forbes Communications Council
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Communications, PR, public affairs & media relations executives from Forbes Communications Council
The Eight (New) Commandments Of Content
Entrepreneur - Raush Salhi and Laura Roberts
Advertising and PR may have been the go-tos for success in the past, but the tide is turning, and everything now has to be thought out, purposeful, and not just churned out to generate endless views and
The 'Future Book' Is Here, but It's Not What We Expected
WIRED - Craig Mod
The Future Book was meant to be interactive, moving, alive. Its pages were supposed to be lush with whirling doodads, responsive, hands-on. The old …
The 2018 State of Digital Content | Altimeter, a Prophet Company
prophet.com
Altimeter’s 2018 State of Digital Content gives digital marketers and content strategists the latest facts and figures about how companies are using …
The funnel is dead. Long live the consumer decision journey
The Economist
This blog was written by David Edelman and Francesco Banfi from McKinsey & Company Nearly three quarters of companies believe their budget for …
What’s next for podcasting?
TechCrunch - Eric Peckham
The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcasts are available everywhere
What a Decentralized Web Means for Digital Advertising
Adweek - Lisa Lacy
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO’s Silicon Valley—but …
Social media is a symptom, not a tactic
seths.blog - Seth Godin
When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects …
Content Marketing
5 Content Marketing Trends To Watch In 2019
Forbes - John Hall
Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021. And as content marketing continues grow
This Changes Everything: How AI Is Transforming Digital Marketing
toprankblog.com - Joshua Nite
Will artificial intelligence (AI) put marketers out of work?It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if …
Marketing
A Professor Has Uncovered The One Element That Has The Biggest Effect In Marketing
Forbes - Michael Schein
When it comes to marketing, it can be easy to complicate things. Which social media platform should you use? How can you apply big data to your latest campaign? How granular should you get with your testing?
Why the Web 3.0 Matters and you should know about it
medium.com - Matteo Gianpietro Zago
Humble beginnings There’s plenty of buzz around the web 3.0 and the sweeping changes it will bring to the industry, but few people actually know why …
Marketing
The Future Of Marketing Needs Tech, But Let's Not Forget About The Humans
Forbes - Andrew Stephen
marketing is (still) fundamentally about humans, not focusing enough on the human side of digital transformation and tech-enabled marketing seems to me to be a serious omission. And the human side in view
Here’s how to see the data that tech giants have about you
Fast Company - Michael Grothaus
Facebook, Apple, Google, and Twitter probably have more info about you than you think. And the only way to know for sure is to download it all. The Facebook-Cambridge Analytica scandal that broke earlier
The Smartest Marketing Strategy: Agile Marketing
Adweek - Stephanie Bohn
One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the …
5 blockchain trends influencing the future of social media marketing
TNW - Adel de Meyer
If you want to prepare yourself for the future of blockchain-enabled social media marketing, the following are five trends you should be tracking closely: 1) There is growing interest in verified online
How Twitter Users Can Generate Better Ideas
mit.edu
1. W. Isaacson, “Steve Jobs” (New York: Simon & Schuster, 2011): 431. 2. Ron Burt’s seminal study on structural holes has proven to be influential in …
Content Trends 2018: BuzzSumo Research Report
buzzsumo.com - Steve Rayson
Based on a sample of 100 million posts published in 2017, social sharing of content has been cut in half since 2015. Social traffic referrals have …
Social networks are broken. This man wants to fix them.
MIT Technology Review - Rachel Metz
In the past, if you wanted to change the world, you had to pass a law or start a war. Now you create a hashtag. Ethan Zuckerman studies how people …
3 Surprising Things You Need to Know About Content Marketing in 2018
Inc Magazine - Shane Barker
Content marketing can help you effectively promote your business, but only if you do it right. Content marketing is one of the most effective marketing strategies today. The effectiveness of content marketing,
Early Facebook and Google Employees Form Coalition to Fight What They Built
The New York Times - By NELLIE BOWLES
SAN FRANCISCO — A group of Silicon Valley technologists who were early employees at Facebook and Google, alarmed over the ill effects of social networks and smartphones, are banding together to challenge
The Basic Social Media Mistakes Companies Still Make
Harvard Business Review - Keith A. Quesenberry
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their
Entrepreneurship
2018's Biggest Social Media Trends For Business
Forbes - Ryan Holmes
up to nine hours a day on social platforms. An insatiable appetite for video among users, paired with better technology for making, posting and targeting social updates, sees companies now spending more