WEB SUCCESS TEAM

By Janette Speyer | A collection of articles and infographics relating to social media marketing and public relations.

Is eSports the new ESPN?

How to Leverage Flipboard Magazines to Generate Leads

Have you tried a Flipboard magazine to generate leads? As a business owner, you probably have a collection of leads that you will get to “sometime.” …

Putting Out the Fire: Why You Need a Reputation Policy in Place.

<b>How it happened and</b> Why it’s important to have a reputation policy.<p>Our client was getting ugly complaints from all over social media. Not from a …

Nurture Your Business, Nurture Your Success!

My business is my baby! Like many of us do with our children, it was in serious need of an education.<p><b>That Said…Where Do I Begin?</b><p>I was not quite sold …

The Power of Latina Bloggers

<i>By Janette Speyer and Alison Brown, Web Success Team</i><p>The influence of Latin bloggers, or “blogueras,” in the media are becoming more and more …

Flipboard’s Update Is a Real Game Changer.

Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps …

Social Media

Connect Learn and Laugh with Apryl Schlueter, Janette Speyer, and Professor Nez

Finding the Right Content for Your Flipboard Magazines

It is amazing what a Flipboard magazine can do for your business. This untapped resource has undiscovered potential. Hence the launching of …

Public Relations

Using Flipboard to Supercharge Your Blog - From Planning to Publishing

Here are a few questions to consider if you want your blog to be known:<p>How do you organize your blog?<br>• How do you plan your blog?<br>• ​How do you stand out …

Public Relations

Why Your Nonprofit Should Be on Flipboard!

<i>Note: Due to the hardships, our fellow countrymen are facing in Texas, we are curating a live Flipboard magazine to help fundraise for Hurricane</i> …

Mindvalley, A New Approach to Learning!

I spent the weekend at the Mindvalley Reunion in San Diego.<p><b>What is this?</b><p>Mindvalley is a company based in Malaysia that offers out of the box learning …

Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

<i>This article was written in 2013 after I created my first Flipboard magazine.</i> <i>Here is an updated version of this article to include some of the new</i> …

How Flipboard Can Super-Charge Your Blog

It’s safe to say that blogging is almost commonplace. It is the new business card. In today’s market, you need a blog to get not only seen but …

Social Media

Have you used #Flipboard for your business? Did you know the this powerful app can help you create beautiful magazines to showcase your products and services? Find out how to leverage the power of @Flipboard in your #salesstrategy and #businessstrategy. Join our very first inaugural #FlipBizChat, July 27 - 1 pm, PST. with @tawannabsmith and me. #sales #marketing #digitalmarketing #flipboardmagazine #Flipblogger #flipmarketer #flipedu #FlipboardMarketing #socialmediamarketingtips #socialmediamarketing #socialmediastrategy

Welcome to #FlipBizChat

Do you love Flipboard?<p>We do!<p>Tawanna Browne Smith and I have teamed up to bring you <b>#FlipBizChat</b> — a fun and informative get-together on Twitter to …

An Effective Use of Flipboard – Using the App as a Blog

Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you.<p>As many of you already know, I have been using this app …

Public Relations

Flipboard Magazine Tips to Build Brand Awareness Drive Sales!

<i>Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online.</i> <i>Still, many</i> …

Public Relations

A Flipboard Magazine for human trafficking awareness

My friend Janette Speyer is not just a talented marketer. She is also a person dedicated to raising awareness of important topics. I have seen her …

Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos?<p>When you run a …

Public Relations

Everything we learned from interviewing 10 Snapchat influencers

Every week, we interview a Snapchat marketing influencer on how they use the app to grow their business to find out how you can too.<p>Now there has …

YES! Your Brand Should Be on Snapchat! Here’s Why

Why would you even consider putting your time and effort into an app like Snapchat that<p><i>You don’t get it,</i>• <i><br>You feel it’s a kid’s thing,</i>• <i><br>You think it only</i> …

How One Flipboard Fan Reached 100,000 Followers

If you’ve ever wondered how the Flipboard fans with thousands of followers manage to achieve such followings, you’re in good company. While high numbers aren’t always indicative of success, they can, at times, be suggestive of high quality engagement. I’ve been working hard to increase my personal …

Social Media

How to Succeed on Snapchat with Janette Speyer @JanetteSpeyer #VCBuzz

There are always new social media networks and we are doing our best to invite experts to educate us on how to succeed on all of them. Today we are …

Social Media

Conversations with Chatbots

Why would I spend my time talking to a robot?<p>As a marketer, I am always looking for ways to ease my daily tasks.<p>In the midst of researching a …

Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is …

How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences.<p><b>Instagram</b><p>Most …

Tips to Market Your Company with Flipboard this Holiday Season

Photo by Mario Tama/Getty Images<p><i>This is a guest post by Janette Speyer, co-founder of Web Success Team, where she is responsible for the creation and execution of online marketing campaigns. She is also a founding partner in Hot Ice Media, a digital social marketing, advertising and PR agency.</i><p>Yes, …

Snapchat Influencer Q&A with Janette Speyer

Welcome to part 7 of our Snapchat Influencer Q&A series, where you can learn from the masters as we deconstruct the techniques used by Snapchat …

Social Selling. What Is it Anyway?

<i>“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide</i> …