Using Flipboard To Build Your Business

By Janette Speyer | Inform, educate and motivate consumers to interact with your brand

All You Need is Love: A Content Marketing Conversation with Professor Mark Schaefer

Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years ago. So if loyalty is fading, what makes people prefer one brand or company over another?<p>The …

The Power of Curation: ShareThis’ Paul Lentz’s Checklist for Success

What’s the link between sharing and curation—and how can publishers of all sizes take advantage of the power of curation to get more eyes on their content? That’s what we discussed with Paul Lentz, SVP of Publisher and Business Operations for ShareThis, a widget that lets people share any content …

France Leads the Way as Flipboard Advances in Europe

Europe continues to be a growth market for Flipboard. Europe makes up 27 percent of Flipboard’s audience, and the company has seen over 25 percent growth in readers from France since the beginning of 2017.<p>Today, Flipboard rolls out a significant update to its French edition, giving readers in …

Content Marketing Conversations: Gini Dietrich Thinks Spin Sucks

Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, <i>Spin Sucks,</i> she says public relations people ought to distance themselves from being spinmeisters, and instead offer their clients honest, …

3 Powerful SEO Tips to Help Curators Find Your Content for Flipboard Magazines

No matter what you write about, a portion of the people who arrive on your blog do so as a result of conducting a search. You can enhance that traffic, and in turn the number of people who add your content to their Flipboard Magazines, by being savvy about search engine optimization (SEO). These …

4 Ways to Get More Eyeballs on Your Flipboard Magazines

So you’ve got a beautiful Flipboard Magazine that you’ve painstakingly curated with only the most interesting and relevant content—now it’s time to get some readers. While it’s true that a great magazine should promote itself once users discover it, the first step is to deliver it to their digital …

Flipboard’s Update Is a Real Game Changer.

Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps …

Flipboard

Content Marketing Conversations: 3 Audience Trends Parse.ly’s Clare Carr Thinks You Should Know About

According to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing, Clare Carr, at Content Marketing World last month to demystify the data and further …

New! Pipe Your RSS Feed into a Flipboard Magazine

We have fantastic news for all publishers and bloggers! We’ve been listening to your feedback and we think you’re going to love what we have to announce: Your RSS feed(s) can now be directed into a public Flipboard Magazine through our new self-service publisher site.<p>This additional way to curate …

Flipboard’s Self-Service Platform Opens for Publishers Around the World

Starting today, any publisher can easily apply to add its content to Flipboard so stories can be discovered and shared with millions of people on our platform. With this new self-service model enabling automated sharing across a huge network, Flipboard becomes an important new channel for awareness …

Finding the Right Content for Your Flipboard Magazines

It is amazing what a Flipboard magazine can do for your business. This untapped resource has undiscovered potential. Hence the launching of …

Digital Marketing

Content Marketing Conversations: Email Over Social?! Scott Monty Says Yes

Scott Monty is known for many roles, including Ford’s social media architect, co-founder of Brain+Trust, co-creator of the Sherlock Holmes podcast, Trifles, and the driving force behind the industry-acclaimed email newsletter The Full Monty. In the age of social media and mobile apps, it may seem …

Content Marketing Conversations: Brand Storytelling Expert David Beebe

Today, anyone in marketing or communications knows that “all companies are media companies“—which basically means that any brand can be a storyteller. Branded Content Producer and Keynote Speaker David Beebe takes this concept very seriously. It’s even led to an Emmy for his role as a producer of …

Make Your Magazines Move with Animated GIFs

Everywhere you look on the Internet, you’ll encounter moving images of cute cats falling over, your favorite sitcom quotes and laugh-out-loud snippets. Where did it all come from? GIF stands for “Graphics Interchange Format,” an image type created in 1987 by CompuServ and later animatable by …

Create a Flipboard Magazine for your Online Shop

Do you sell on eBay, Etsy or on your own website? From hand-forged jewelry to DIY kits and handmade clothes, a Flipboard magazine can act as a vibrant catalog of your offerings online.<p>Install the Flip It button in your browser on desktop or mobile and flip each item from your online store into a …

With iOS 11, Flipboard Is Easier on the Eyes

Flipboard is supporting the new iOS 11 experience by adding a much anticipated feature: Smart Invert Colors (enabling as close to “dark mode” as is possible on iOS). Starting today, iPhone and iPad users who upgrade to iOS 11 can flip through the pages of Flipboard while in bed or in dark …

8 Ways to Get the Most Out of the All-New Flipboard

Our latest update has arrived! It was created to quickly connect you to the things you’re most passionate about in the world and in your own work, life and play. Here are eight ways it can benefit you as a reader, curator and all-around inquisitive person.<p>Ready to get started?<p><b>It’s one place to keep</b> …

We’re Going Live on Facebook. Join Us!

The FlipBlogger team is going live on Facebook, <b>Monday, September 18 at 2pm PT/5pm ET</b> and we would love to have you join us for “How to Up Your Blogging Game with Flipboard!” Jenn de la Vega (Flipboard community manager, author and blogger) and Jessica Rosenberg (FlipBlogger community manager, …

Using Flipboard to Supercharge Your Blog - From Planning to Publishing

Here are a few questions to consider if you want your blog to be known:<p>How do you organize your blog?<br>• How do you plan your blog?<br>• ​How do you stand out …

Kicking Off FlipMarketer, a Place for Marketers and Communicators on Flipboard

Welcome to Flipboard for Marketers, aka FlipMarketer, a new program to help brands, communicators and marketers use Flipboard as a creative, versatile way to connect with clients, consumers, peers and others. We hope FlipMarketer becomes your ultimate resource for best practices, announcements, …

Core Navigation Is Back: Bottom Tab Bar, Three-Story Layouts and Redesigned Explore

It’s been quite a ride since we released Flipboard 4.0 earlier this year. That bold version’s goal was to engage new readers—and it did, quickly delivering high-quality feeds of stories to readers around every possible passion. Engagement metrics for new users saw more than a 30% uptick.<p>But readers …

We’re Curators and So Are You: How to Get What You Want Out of Your Flipboard

As the world’s largest curation platform and the one place for news around all your passions, there are many perspectives represented on Flipboard. There are perspectives from publishers, well recognized brands and thousands of independent sources sharing stories on our platform. Points of view are …

Flipboard: A (mobile) referrer powerhouse

Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken into the top ten of the …

Mike McCue

FLIPBOARD | Video for Every Passion

How to Write Flipboard Headlines That People Want to Click

You spend enough time online to know that a great headline is critical to getting people to click through and actually read a post. Copyblogger did the math and figured out that while eight out of 10 people take the time to actually read headlines, only two out of those same 10 will actually click …

Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

This article was written in 2013 after I created my first Flipboard magazine. Here is an updated version of this article to include some of the new …

Flipboard

How Flipboard Can Super-Charge Your Blog

It’s safe to say that blogging is almost commonplace. It is the new business card. In today’s market, you need a blog to get not only seen but …

Digital Marketing

Building Your Company Brand with Values and Vision with Marci McCue of Flipboard

How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad …

Flipboard