Using Flipboard To Build Your Business

By Janette Speyer | Inform, educate and motivate consumers to interact with your brand

How to win a local political campaign with no money

So, you’re going to run in a local election but don’t have much money to spend on your political campaign? If you’ve decided to enter a race for …

Government

How to Use Flipboard as a Traffic-Generating Machine

Frustrating isn’t it? Everybody told you social media is oh-so-important for generating traffic, so you focused so much of your time and effort …

Social Media

How to Use Flipboard to Get Traffic to Your Blog

Update: After applying all the tips mentioned in this post, I managed to drive 3K+ traffic on a single given day. See below screenshot for proof & …

Social Media

Brand Strategy

<i>Marci McCue, head of marketing and communications at Flipboard, outlines the curated content platform's approach to mobile.</i><p>The year 2010 marked …

BEST CONTENT. BEST BRANDS. MOST RECEPTIVE AUDIENCE.

Clicks Quality<p>Now more than ever, people are looking for ways to reclaim their time and attention, separate the signal from the noise and enrich their lives. We work with over 4,000 of the world’s best publishers and an editorial team that hand-curates content around the clock to produce a 100% …

Fitbit + Flipboard: Share What Inspires You For a Chance to Win a Trip to San Francisco

The Fitbit blog is now available on Flipboard, an award-winning curation platform that collects the world’s stories so you can stay informed and …

Why Brand Safety Is Everything

The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, companies such as Facebook, YouTube and Twitter are capitalizing on massive online reach and offering brands the option to advertise on their platform. …

Beyond Time Spent: Why Mindset Matters In Advertising

In a world saturated with content and technology, everyone is fighting for consumers’ time. The smartphone has arguably become the epicenter of this battle, and it’s been shown how some of our favorite apps were purposefully created to be as addictive as possible. For example, infinite scroll is …

What You Miss When Your Brand Blacklists News

I’m all for brand safety. I’m a long-suffering champion of the cause of context in an industry that seemingly believed all eyeballs were created equal, and I shaped my career around quality brands and environments, from Martha Stewart to Flipboard.<p>It’s clear that I’m no longer in the minority: …

Box

4 Ways To Grow Your Content Marketing Reach Via Flipboard

Publishing and promoting content on Facebook, LinkedIn and Instagram is commonplace. But the social media world is far broader than the networks …

Social Media

Flipboard introduces expanded tech coverage and private sharing features

But will any of it matter?<p>Flipboard is expanding its editorial coverage of technology to include a broader selection of curated articles and product recommendations, the company said, which represents a modest step into e-commerce for the news-reading app. Starting today, people who follow “tech” …

News aggregators, Flipboard make a comeback as Facebook falters

Mark Zuckerberg may be all over the news lately, but thanks to Facebook’s algorithm change, there’s a chance you may not be seeing much about it on …

Social Media

Flipboard has reclaimed its crown as a top source of traffic for news websites

A curious visitor appeared at our door a few weeks ago. His name was Flipboard. I hadn’t heard from him in many years.

Flipboard Among First to Implement IAB Tech Lab’s New Open Measurement SDK

“Stop grading your own homework!”<p>These words have been reverberating in the digital ad industry ever since Procter & Gamble Co.’s Marc Pritchard said them early last year. Pritchard was referring to the lack of third-party oversight on the performance and viewability of digital ads on social …

IAB

Five Powers Of Curation On Flipboard On The Five Year Anniversary Of “Magazine Making”

At the age of five, we’re told to share with others, to speak up, create our own voice. And now, at the age of five, Flipboard’s curation community is doing just that.<p>Exactly five years ago we opened our platform for people to collect and share stories that reflect their voice, perspective or …

How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day

How will artificial intelligence (AI) affect the business of digital publishing?

Artificial Intelligence

How to Leverage Flipboard Magazines to Generate Leads

Have you tried a Flipboard magazine to generate leads? As a business owner, you probably have a collection of leads that you will get to “sometime.” …

New Study: Mobile Mindset Is Paramount in the Attention Economy

When trying to engage and build relationships with consumers while they’re on their mobile devices, mindset matters. That was the conclusion of a landmark study conducted with Kantar Millward Brown in January. The research firm profiled two thousand heavy smartphone users in the U.S. and the U.K. …

‘Apple News as a product is living in the past,’ according to Flipboard’s CEO

Mike McCue thinks a walled garden is the wrong approach for publishers in 2018.<p>For eight years, Flipboard co-founder and CEO Mike McCue has been building a news curation app that organizes articles into a format more conducive to mobile devices — and now reaches 100 million readers a month.<p>Then …

3 reasons to add a Flipboard share button to your site

Staying abreast of the latest news can be difficult, and it can be even more challenging for readers to keep tabs on stories that they’re interested …

Social Media

Leveraging the power of Flipboard to grow businesses.

Some of What We'll Discuss <br>On the Chat<p>The best minimal equipment for great photos.<br>• How to optimize your pictures for Flipboard.<br>• Best practices for good …

Social Media

5 Magazines Worth Your Time

<i>We’re lucky enough to partner with some of the world’s greatest publishers, bloggers and curators, many of whom curate Flipboard Magazines around events, issues and themes. Every month, we’ll spotlight some of our favorites.</i><p><i>This roundup maps to some of the biggest news events of the past month—like</i> …

Middle East

44 Stories, Podcasts and Videos Editors Loved in 2017

2017 was an extraordinary year for journalism. From the Harvey Weinstein exposés that kicked off an avalanche of sexual harassment pieces, to coverage of President Trump’s first year, to searing storytelling about the opioid epidemic and more, Flipboard was teeming with stories worth your time.<p>For …

Social Media

3M’s Content Czar Carlos Abler on the Flipboard Red Couch at Content Marketing World 2017

How Machine Learning Is Helping Flipboard Flip Passion Into Profit

The legacy of fake news has created renewed demand for reliable online news distribution. This is where Flipboard, one of the first digital news curators, is finding a niche.<p>Launched in 2010, the Palo Alto-based news aggregator provides a digital magazine-style content platform that it claims is …