The Web Success Team Blog

By Janette Speyer | A collection of articles and infographics relating to social media marketing and public relations.

Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

This article was written in 2013 after I created my first Flipboard magazine. Here is an updated version of this article to include some of the new …

Marketing

How Flipboard Can Super-Charge Your Blog

It’s safe to say that blogging is almost commonplace. It is the new business card. In today’s market, you need a blog to get not only seen but …

Digital Marketing

Have you used #Flipboard for your business? Did you know the this powerful app can help you create beautiful magazines to showcase your products and services? Find out how to leverage the power of @Flipboard in your #salesstrategy and #businessstrategy. Join our very first inaugural #FlipBizChat, July 27 - 1 pm, PST. with @tawannabsmith and me. #sales #marketing #digitalmarketing #flipboardmagazine #Flipblogger #flipmarketer #flipedu #FlipboardMarketing #socialmediamarketingtips #socialmediamarketing #socialmediastrategy

Welcome to #FlipBizChat

Tawanna Browne Smith and I have teamed up to bring you #FlipBizChat — An informative get-together on Twitter to explore creative ways to use …

Social Media Marketing

An Effective Use of Flipboard – Using the App as a Blog

Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you. I am perpetually looking for new ways to make marketing …

Flipboard

Flipboard Magazine Tips to Build Brand Awareness Drive Sales!

<i>Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online.</i> <i>Still, many</i> …

Flipboard

A Flipboard Magazine for human trafficking awareness

My friend Janette Speyer is not just a talented marketer. She is also a person dedicated to raising awareness of important topics. I have seen her …

Human Trafficking

Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a …

Your Business

Everything we learned from interviewing 10 Snapchat influencers

Every week, we interview a Snapchat marketing influencer on how they use the app to grow their business to find out how you can too.<p>Now there has …

Marketing

YES! Your Brand Should Be on Snapchat! Here’s Why

Snapchat is a real stickling point for most businesses, especially if you are spending big money to get your brands viewed. We are wired to think …

Marketing

How One Flipboard Fan Reached 100,000 Followers

If you’ve ever wondered how the Flipboard fans with thousands of followers manage to achieve such followings, you’re in good company. While high numbers aren’t always indicative of success, they can, at times, be suggestive of high quality engagement. I’ve been working hard to increase my personal …

How to Succeed on Snapchat with Janette Speyer @JanetteSpeyer #VCBuzz

There are always new social media networks and we are doing our best to invite experts to educate us on how to succeed on all of them. Today we are …

Marketing

Conversations with Chatbots

Why would I spend my time talking to a robot?As a marketer, I am always looking for ways to ease my daily tasks.In the midst of researching a …

Chatbots

Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is …

How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences.The post How …

Marketing

Tips to Market Your Company with Flipboard this Holiday Season

Photo by Mario Tama/Getty Images<p><i>This is a guest post by Janette Speyer, co-founder of Web Success Team, where she is responsible for the creation and execution of online marketing campaigns. She is also a founding partner in Hot Ice Media, a digital social marketing, advertising and PR agency.</i><p>Yes, …

Snapchat Influencer Q&A with Janette Speyer

Welcome to part 7 of our Snapchat Influencer Q&A series, where you can learn from the masters as we deconstruct the techniques used by Snapchat …

Marketing

Social Selling. What Is it Anyway?

<i>“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide</i> …

Social Media Marketing

Here is what happens in an Internet second!

Have you ever wondered what happens every second on the Internet? Here are a few fun statistics:The post Here is what happens in an Internet second! …

Skype

Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard.“I only have one question …

Flipboard

Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. …

Digital Marketing

A blank page waiting for inspiration

A blank page waiting for inspiration. What shall I write? #writing #blogging #blogger #moleskine #inspirationoftheday #contentcreation (at Web Success Team)

Flipboard Marketing with Janette Speyer @websuccess #VCBuzz | Viral Content Bee

We love adding new traffic tools to our marketing toolbox and today’s find is Flipboard.<p>We have Flipboard ambassador teaching us how to use the …

#MarketingofNow: Traditional & Digital

Let’s talk #MarketingofNow. Like so many of you, I see this disconnect between traditional marketing and PR with the fluidity of digital marketing. I …

Digital Marketing

It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan …

Internet of Things

The Power of Latina Bloggers

<i>By Janette Speyer and Alison Brown, Web Success Team</i><p>The influence of Latin bloggers, or “blogueras,” in the media are becoming more and more …

Latin America

Take Instagram for an Advertising Test Drive

As we all know, Instagram is a powerful visual messenger. It offers a golden opportunity to showcase your products. It also allows your audience an …

Marketing