The Web Success Team Blog

By Janette Speyer | A collection of articles and infographics relating to social media marketing and public relations.

An Effective Use of Flipboard – Using the App as a Blog

Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you. I am perpetually looking for new ways to make marketing …

Flipboard

Flipboard Magazine Tips to Build Brand Awareness Drive Sales!

<i>Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online.</i> <i>Still, many</i> …

Flipboard

A Flipboard Magazine for human trafficking awareness

My friend Janette Speyer is not just a talented marketer. She is also a person dedicated to raising awareness of important topics. I have seen her …

Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos?<p>When you run a …

Your Business

Everything we learned from interviewing 10 Snapchat influencers

Every week, we interview a Snapchat marketing influencer on how they use the app to grow their business to find out how you can too.<p>Now there has …

YES! Your Brand Should Be on Snapchat! Here’s Why

Snapchat is a real stickling point for most businesses, especially if you are spending big money to get your brands viewed. We are wired to think …

Social Media Marketing

How One Flipboard Fan Reached 100,000 Followers

If you’ve ever wondered how the Flipboard fans with thousands of followers manage to achieve such followings, you’re in good company. While high numbers aren’t always indicative of success, they can, at times, be suggestive of high quality engagement. I’ve been working hard to increase my personal …

How to Succeed on Snapchat with Janette Speyer @websuccess #VCBuzz

There are always new social media networks and we are doing our best to invite experts to educate us on how to succeed on all of them. Today we are …

Conversations with Chatbots

Why would I spend my time talking to a robot?As a marketer, I am always looking for ways to ease my daily tasks.In the midst of researching a …

Chatbots

Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is …

Marketing

How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences.The post How …

Marketing

Tips to Market Your Company with Flipboard this Holiday Season

Photo by Mario Tama/Getty Images<p><i>This is a guest post by Janette Speyer, co-founder of Web Success Team, where she is responsible for the creation and execution of online marketing campaigns. She is also a founding partner in Hot Ice Media, a digital social marketing, advertising and PR agency.</i><p>Yes, …

Snapchat Influencer Q&A with Janette Speyer

Welcome to part 7 of our Snapchat Influencer Q&A series, where you can learn from the masters as we deconstruct the techniques used by Snapchat …

Social Selling. What Is it Anyway?

<i>“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide</i> …

Here is what happens in an Internet second!

Have you ever wondered what happens every second on the Internet? Here are a few fun statistics:The post Here is what happens in an Internet second! …

Skype

Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard.“I only have one question …

Flipboard

Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. …

Digital Marketing