Janet Rivera-Hernandez

1,155 Added | 2 Magazines | 10 Likes | 5 Following | 4,979 Followers | @janetrvra | Corporate PR professional for fortune 500 company, social media enthusiast, lover of all things news, gossip and scandals, newsmaking thrill-seeker, proudest accomplishment: my kids Valentina and Nicolas.

How major companies handle and botch public relations crises

Over the past several days, two major American companies found themselves facing public relations disasters.<p>A fatal engine failure aboard a Southwest (LUV) flight left the airline scrambling to ensure passengers that its planes are safe. And Starbucks (SBUX) was in the spotlight after two black men …

Wells Fargo

9 things you should never say in your presentation

Think back over the presentations you have sat through.<p>You’ve probably heard someone say, “Excuse me if I seem nervous,” “I haven’t had a lot of time …

Public Speaking

95 helpful tools and resources for communicators

It’s a wonderful time to be a communicator.<p>Sanguine professional prospects aside, communication pros have at their fingertips a splendid array of …

Public Relations

NYT Reporter Hits Back At Trump, Says She Knows Who The 'Drunk/Drugged-Up Loser' Is

New York Times reporter Maggie Haberman tweeted on Saturday that a source quoted in her story derided by Donald Trump as a “drunk/drugged up loser” is likely former Trump campaign aide Sam Nunberg.<p>A story by Haberman and two other Times reporters on Friday examined the likelihood that the …

Donald Trump

Citizen Zuck: The making of Facebook's Mark Zuckerberg

<i>"All children are artists. The problem is how to remain an artist once you grow up." <br>-Pablo Picasso</i><br>(Listed on Mark Zuckerberg's Facebook profile under "Favorite Quotes")<p><b>There's a story</b> about Mark Zuckerberg visiting his hometown of Dobbs Ferry, New York: A few years ago<b>,</b> he and his wife, Priscilla …

Silicon Valley

10 free tools for creating infographics, images and more

In the world of PR and marketing, visuals rule.<p>You can boost interest and engagement with your social media and blog posts by adding compelling …

Infographics

Southwest's Apology to Passengers on Flight 1380 Is Brilliant, and It's Not Just the Cash. Here's Why

Yes, they offered $5,000 cash. They also offered something else.<p>For the passengers who survived the emergency landing on Southwest Flight 1380 this week, on which Jennifer Riordan died, the flight must have been a horrifying experience.<p>The pilot and copilot have had been hailed as heroes, and …

Flying

The Top TED Talks of 2018 So Far -- and What You Can Learn From Them

Check out seven compelling speeches that offer key takeaways.<p>Inspiration can take many forms, but oftentimes, we find it through other people. That spark can be lit by a colleague, a friend, an acquaintance or even a complete stranger, and that last one is what TED -- a nonprofit with a mission to …

Brainwaves

Starbucks CEO apologizes to 2 black men arrested while waiting at a table

Starbucks sells itself as a community gathering spot as much as a coffeehouse, a welcoming place with comfortable chairs for lingering, trendy music …

Trespassing

A cross-border city? Apartments for San Diegans in Tijuana? How architects defy Trump’s wall.

On the wall of Teddy Cruz and Fonna Forman’s design lab at the University of California at San Diego, there’s a giant map made by a group of former students. The map shows an unnamed region fronted by a broad seaboard and bisected by a perfectly straight line, rendered by the students as a length …

Architecture

10 techniques for improving your proofreading

Do you clean your own gutters?How about changing the oil in your own car, or baking every family member’s birthday cake from scratch?You probably …

Writing

What Mark Zuckerberg Didn’t Say About What Facebook Knows About You

Facebook has a lot more data about us than it lets on—and its tools for providing ‘complete control’ don’t do enough<p>If there’s one thing we learned from the past week’s marathon congressional inquisition of Facebook Inc. Chief Executive Mark Zuckerberg, it’s this: The inner workings of Facebook’s …

Social Media

How has social media reshaped journalism?

As with PR pros, social media has drastically shifted the way journalists do their jobs.It has changed the way people consume news and has given rise …

Public Relations

3 roles every social media team must have

What are the unique abilities social media teams should have?Now that social networks have become a mainstream form of communication, 78 percent of …

Public Relations

Trust wanes, but users remain for Facebook

Facebook is currently dominating headlines and social media buzz—but not in a good way.<p>The platform’s chief executive, Mark Zuckerberg, was applauded …

Public Relations

9 journalistic interview tactics to identify and resist

You have to stay on your toes.<p>Some reporters use interview techniques that can catch corporate communicators off guard, resulting in replies they …

Public Relations

Australian telecom apologizes for ‘racist’ job ad

A PR crisis can arise from any kind of communication with the public—including job postings.Optus, an Australian telecommunications company, is …

Public Relations

Pepsi Commercial "Refresh the World" - Cause Marketing

5 Tips for Starting an Influencer Marketing Campaign

Influencer marketing is having a moment —and it’s definitely not going away anytime soon—as studies and research show that is has become one of the …

How and why to create an editorial calendar

An editorial calendar is fundamental to any successful PR campaign.<p>Editorial calendars might not stir the emotions or elicit rapturous applause, but …

Public Relations

One person’s history of Twitter, from beginning to end

At some point in 2006, or possibly late 2005, Noah Glass walked into our office all excited about something. That in itself isn’t news because Noah …

San Francisco

9 Media Training Mistakes even Pros Make

<b>Over the years, I’ve media trained lots of executives and politicians.</b><p>Standing in front of a camera or a microphone can be stressful for anyone, …

Self-help

Mexico has its own fake news crisis. These journalists are fighting back

No, a candidate in Mexico's upcoming presidential election did not pose nude with a drag queen.<p>No, the wife of another candidate is not the granddaughter of a Nazi.<p>And no, a third contender did not vow to win the election by buying votes.<p>These and other rumors have been debunked by a team of young …

Fake News

The Airline Whose Planes Are Said to Break Down In Mid-Air More Often Than Anyone's Is About To Have a Big PR Problem

It's come to this.<p><i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>They say you should get out ahead of a bad story.<p>Present your version before the story hits, so that people can have good feelings about you before aspersions are cast.<p>I wonder, …

Flying

Infographic: How Storytelling Is Helping Brands Sell More Products – Adweek

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of …

Binge-Watching

What is blockchain, and why is it vital to communicators?

Why don't most producers of goods sell directly to customers?<p>There are no Whirlpool stores. If you want a Whirlpool refrigerator, you go to Sears or …

PR Expert: Social Media Has Obliterated Traditional Public Relations

In this video, Entrepreneur Network partner C1 Revolution features Victoria Kent, founder of Victoria Kent PR. She talks about how social media is taking over traditional public relations.<p>"I think people are looking for something quicker than the traditional press release," she says.<p>Click play and …

Public Relations

Is The Press Release Dead Or Alive?

Just about everything in the communications world has changed in the past few decades, years, hours. And yet one relic of the old tactics has hung on well beyond its sell-by date: the press release. This old-fashioned sales tool made a lot of sense in a slower era, when we all weren’t so constantly …

Public Relations

Storytelling: The New Strategic Imperative Of Business

Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. The fact that it continues to be a pressing issue in today’s age of collaborative commerce is no surprise. What is, however, is the attention it is finally …

Innovation

Storytelling Skills Every Marketing Pro Needs

“Storytelling” has become a ubiquitous buzzword in the business world as the marketers’ pursuit to weave the most creative and compelling narratives …