james torbert

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Inside Levi's Effort to Win Back the Hearts, and Butts, of Shoppers

Levi Strauss may have invented jeans, but it never saw yoga pants coming. Inside the effort to win back the hearts, and butts, of shoppers<p>By Tim …

The Blue Jean: A Brief History

<i>“Blue jeans, white shirt, walked into the room you know you made my eyes burn” – Lana Del Rey, “Blue Jeans”</i><p>The unisex uniform for casual cool is …

Clothing

The Best Of The Basics: The Buys That Defy Seasons

We don't follow trends because we have to — we follow trends because we <i>like</i> to<i>.</i> There's always something exciting about seeing what new colors, …

Here's Why These Are the Best Distressed Jeans Around

When it comes to buying pre-distressed denim, you've got to know the facts. Our creative director explains<p><i>We’ve joined forces with Mr Porter to bring you a carefully chosen set of products that’ll turn your style up to 11, all chosen by GQ creative director Jim Moore. See the rest of our September</i> …

Clothing

The Denim That's In and Out for Fall, According to Experts

We're officially kicking off denim week at Who What Wear. And what better way to celebrate seven days of jeans, jeans, and more jeans than with a …