James Keane

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Facebook users express concerns over possible ‘dislike’ button

<i>BY YASMEEN ABUTALEB</i><p>Facebook users took to the social media site on Wednesday to react to the company’s decision to test what Facebook Inc Chief Executive Officer Mark Zuckerberg called a “dislike button” – and not everyone liked the idea.<p>In a town hall-style question and answer session Tuesday, …

Mark Zuckerberg

The 10 things in advertising you need to know today

<b>1. It looks like Amazon shut down a popular ad product to stop companies like Google getting access to its data.</b> Product ads are being discontinued from October.<p><b>2. Nike is hosting a basketball event in the Bahamas.</b> It may be doing so in an attempt to lure players away from Under Armour.<p><b>3.</b> …

Advertising

Bic advertising: look like a girl, market your company like a 1970s misogynist

The latest advertising campaign from the pen company isn’t just sexist and patronising, it’s also wrong<p>“Look like a girl. Act like a lady. Think like a man. Work like a boss.” <i>Market your company like a 1970s misogynist.</i> That’s the message that the latest advertising campaign from pen-manufacturer …

Feminism

Ad of the Day: JetBlue and Coke Bring Their Feel-Good Brands Together for NYC Stunt

JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general …

The glamour of advertising has gone — and that's a good thing

If you're in advertising, every year you have a schedule filled with conferences, meetups, and shindigs. The two top tickets are always Stream and Cannes, and they couldn't be more different.<p>Stream is an unconference hosted by Sir Martin Sorrell that takes place on the beach in Marathon, Greece. It …

Ad of the Day: Coca-Cola’s Minimalist Can Promotes a World Without Labels

Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its …

Target praised for new body-positive ad campaign

Target is receiving praise all over the internet this week after releasing their new body-positive ad campaign.<p>Using bloggers instead of models, the …

The 10 things in advertising you need to know today

<b>1. It looks as though Apple is about to allow people to block ads on their iPhones and iPads.</b> That's another huge blow for publishers who rely on ads for the majority of their revenues.<p><b>2. Google lost out on $6.6 billion in revenue to ad blockers last year, according to research from PageFair.</b> …

The 10 things in advertising you need to know today

<b>1. These are the 16 best CEOs in tech, according to their employees.</b> All of the CEOs on the list received at least 100 reviews from employees on job hunting site Glassdoor in the past year.<p><b>2. Apple's new music service has drawn a suspicious eye from regulators.</b> The attorney generals of New York and …

When This Company Followed The Same Simple Marketing Strategy As Amazon And Apple, It Beat The Odds

Comfortable times are often the best times to shift marketing tactics. Great organizations that do this on a regular basis are Amazon, Samsung, and Apple. They understand the need to dip into record revenues to bet on risky new ideas to keep their brand and products fresh. Their people with ideas …

Marketing

Meet the Doll That’s Proportioned Like a Real Woman, and Comes With ‘Imperfection’ Stickers

She's just like the iconic Barbie, but normal.<p>The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the …

Snapchat Now Lets You Send Money With That Message

Now, your money can disappear as fast as a photo on Snapchat. The hot startup is enabling users to quickly transfer cash to each other thanks to a …

The 10 Things You Need To Know In Advertising Today

<b>1. Forrester is advising marketers not to use Facebook if they want to build social relationships with their customers.</b> The latest brutal report from the research company (which often criticizes Facebook) says the social platform's declining organic reach means marketers should consider using …

The most memorable brand wins and fails of 2014

Ever since Oreo scored a real-time marketing coup during the Super Bowl in 2013, brands have been trying to replicate that success. This year proved …

After Sputtering in New York, M&C Saatchi Shifts Strategy and Invests in Another Agency

In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city.<p>M&C has tried to …

Target’s New App Steers You to the Right Aisle for Black Friday

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using …

The 10 Things In Advertising You Need To Know Today

<b>1. Facebook is set to launch a "Facebook for Work" business social networking platform.</b> The Financial Times reports that the office version of Facebook would allow users to chat with colleagues, connect with professional contacts and collaborate over documents.<p><b>2. Facebook will be reducing the</b> …

The End of Facebook Like-gating and What it Means for Marketers

en_US<p>article<p>The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors …