James C Stevens

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Interactive Infographic: The Search For Other Earths

Here are all the planets outside our solar system.<p>Astronomers announced they had discovered planets around other stars—the first so-called extrasolar planets—in 1992. Other discoveries came a few years later, one by one at first and then in a steady stream by the mid-2000s. The Kepler mission …

How to Do Your Own PR

Why pay big money to a PR firm when it's so easy to get media coverage? Here's how to do it on your own.<p>When you're starting a business, the best ways to acquire new customers is to build some media buzz. And that means doing some of what's usually called "public relations" or PR.<p>Most entrepreneurs …

'If This Then That' Arrives For iPhone

If This Then That (IFTTT) is now available for iPhone.<p>If you’re not familiar, IFTTT is a service that lets you connect two different apps or services …

Want to Close More Sales? Stop Selling

Make your customer service reps your sales team, give information away for free, and other counterintuitive sales advice.<p><i>In today's online marketplace, building a traditional sales force or conducting expensive sales training programs should not be the first action items on your business</i> …

Selling

Launching a Marketing Campaign? Ask these 3 Questions First

Before undergoing the time and expense of launching a marketing campaign, you need to do some self-examination first. Advertising expert Curt Hanke explains why.<p>Ready for a secret? The three biggest marketing questions aren’t actually marketing questions. (Sorry to disappoint.) They’re actually …

Top Social Media KPIs in 2013

Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media.<p>Social-savvy marketers are building brand reach, nurturing leads, and generating sales on social networks now more than ever before. Most marketers find, however, that generating returns on social …

Astronomers Find Trio Of 'Super-Earths' Around Nearby Star

New observations of a fairly well-studied star have revealed a system with at least six planets, three of which are in the star's habitable zone. This is the first time that three such planets have been spotted orbiting in this zone in the same system.<p>At just 22 light years away from Earth, Gliese …

Our Goal? Oh, Just to Be the Mother of all Business Apps

San Francisco-based Intercom wants to replace Zendesk, Constant Contact and ExactTarget in one fell swoop.<p>There's no shortage of helpdesk, CRM, email marketing, and marketing automation tools designed to increase sales and foster customer retention and loyalty. But wouldn't it be great if you could …

Oops: Big Data Baffles Most Marketers

Now more than ever before businesses have tons of data on what customers want. Too bad they don't have a clue what to do with it.<p>Compiling massive sets of data and analyzing them--so-called big data--was supposed to be a boon for business. (And a PR nightmare for the NSA.) But according to a survey …