James Brotherton

39 Flips | 3 Magazines | 3 Following | 12 Followers | @jamesbrothe11qo | Keep up with James Brotherton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “James Brotherton”

A beginner’s guide to social media advertising

By Darren Gilbert<p>“95% of South Africa’s major brands use <i>Twitter</i> and 92% use Facebook to advertise,” says Atmosphere Orange’s media director, Chanel …

10 Things to Do Today So You'll Kill It on Facebook on Monday

There are some basic things you can start doing now to increase your odds of engaging Facebook fans--and getting business.<p>Ah, the weekend. A time to kick back, spend time with family, travel--and a time to plan your social media strategy so that it works for you when you're not even online.<p>Studies …

Social Media

4 Social Media Tools To Get Small Business Owners Off The Treadmill

I know you understand…<p>Content marketing is effective and social media is a great way to interact with your customers.<p>But we all only get 24 hours in …

Social Media

16 Actionable Social Media Marketing Facts You Probably Didn’t Know

Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a …

Social Media

Socializing Your Brand is Not an Option but a Must

<i>With the increasing popularity of Facebook and Twitter, almost every single company that has a website is on social media. For some people, social</i> …

Social Media

How To Promote Customer Engagement Through Social Media

A brand’s primary purpose is to produce products and services that enriches the lives of their customers. If they don’t fulfill this purpose, then …

Social Media

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Twitter has changed the way your business interacts with consumers online.From daily conversations to marketing tactics, how and when you engage has …

21 Social Media Marketing Tips You Can’t Live Without

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build …

Social Media For Small Business: How It's Different From How Big Brands Do It

Social media can make a big difference for small businesses at a low marketing cost. According to Social Media Examiner’s seventh annual Social Media Marketing Industry Report, 92 percent of marketers working with small businesses (between two and 10 employees) agree or strongly agree that social …

Social Media

Take Care to Learn From These 4 Big Social-Media Blunders

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When used correctly, social media can be an effective tool for growing your business. It can send traffic to your website and convert visitors into leads and customers.<p>But as you gain more visibility as a business, your …

Social Media

28 Ways To Get Your Business Media Attention

An important part of marketing a small business should be gaining press coverage. But attracting media attention can be an art in itself.<p>Journalists …

Public Relations

The Best Free Stuff for Startups

When you’re starting a company, there often isn’t a lot of money to make your business grow. Especially at the early stage, free advice, tools, and …

Social Media

Operating on a shoestring? Twenty inexpensive ways to market your business

The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn't have to cost thousands or even hundreds of dollars.<p>Here are 20 ways you can market your small business on a shoestring budget – …

Synonyms for the 96 most commonly used words in English

<b>Amazing</b> <b>—</b> incredible, unbelievable, improbable, fabulous, wonderful, fantastic, astonishing, astounding, extraordinary<p><b>Anger</b> <b>—</b> enrage, infuriate, …

Use this Hollywood Secret to Write Addicting Opt-In Copy

You know how hard it is to pull yourself away from watching an addictive TV show. And, you know how harmless it seems to watch “just one more …

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster] - Copyblogger

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat.<p>But, before you celebrate, there’s just one issue: Now what?<p>After …

Marketing

The Pros Weigh In: Last Minute Gift Ideas for a Marketer on Your List

<b>One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony.</b><p>If you’re younger than I am, you may not remember Tony. He …

Books

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

Empathy Maps: A Complete Guide to Crawling Inside Your Customer's Head

Jack Ungulate is a strange bird.<p>When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the …

Copywriting Errors: The Not-So-Fantastic 4

Copywriting comes in all shapes and sizes, but most copywriters want to successfully relay similar messages. As long as the reader successfully …

9 Data-Driven Copywriting Tips

Copywriting is creative work. But today's content marketers have an immense amount of information at their fingertips. If you're not data-driven, …

Marketing

Top 10 Online Tools That Every Content Writer Must Know

Here is a list of ten fantastic tools, and just to be nice, they have been arranged in order of greatness. The first ones are the best ever the …

The lost art of creative copywriting in advertising

It's sometime last year, and I'm asked to hold a workshop for a group of advertising students in London. I've never before held a workshop or taught anyone else about copywriting, but I show up anyway, figuring I can at least poach a few of the smarter kids for R/GA's internship programme.<p>We start …

5 Signs Your Business Needs an In-House Copywriter

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.<p><b>Copywriting Services</b><p>You may not even be aware of how important copywriting is to your overall …