Jakub Stupka

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50 Awesome Resources to Help You Be a Better Writer (and Content Marketer) | Inc.com

Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential customers).<p>But that means you have to create content, and that means writing it.<p>And that's where the whole issue of content suddenly gets tough.<p>And …

Infographics

10 Brilliant Strategies For Writing Viral Content

<i>This is part of a series. Check out the companion piece:</i> <b>BuzzFeed’s Guide To Viral Content (Cats Optional, But Encouraged)</b><p>There are certain websites, writers, marketers and content creators who seem to rule the internet. Everything they put out there seems contagious, capturing an audience of …

Effective Google Analytics AdWords Data Integration

<i>December 17, 2014</i><p>A huge topic in 2014 – ‘more data’ for AdWords users has been answered by Enhanced Google Analytics!<p>Throughout 2014, Google …

6 Email Types Marketers Should Be Sending

Among the many viable avenues for reaching out to consumers, modern technology has given us the convenience of email communication. If used …

12 Tips For Integrating Social Media Into Your Marketing Strategy

<i>This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.</i><p>Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage …

Why PR is embracing the PESO model

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public …

The Value of Social Data: Focus on the Insights

Paul Dunay leads the discussion as the three guest speakers share their tips, tricks, and success stories.<p>Watch the webinar now to discover their …

Carbonara Recipes That Should Be In Your Weekly Rotation This Winter

Carbonara is one of those dishes that proves that the simple things in life are often the best. Made with eggs, cheese and pork, carbonara is as easy to put together at it is to consume in massive quantities. It's traditionally made with pancetta or guanciale, but can also be made with bacon. This …

9 marketing mistakes that make you look like a rookie

There are a few glaring marketing faux pas that crop up everywhere, from newsletters to email campaigns, over and over again. But what could seem …