jakeny1975

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Dell CMO: Customer data 'the single most important asset that we have'

Just yesterday, the United Parcel Service (UPS) became the latest company to fall victim to a customer data breach. The hack only affected customers …

Accenture's 2014 CMO Insights Survey: Welcome to the Era of the Chief Marketing Technologist

Accenture’s latest survey of CMOs shows the growing dominance of digital technologies, and how marketing technologists are playing a key role in companies accomplishing their marketing and selling goals.<p>The future of marketing belongs to marketing technologists. Scott Brinker and Laura McCLellan’s …

Big Data & B2B: What You Can Learn from the US Open

Baseball is often seen through the eyes of the data it generates: RBIs, RISP, ERA, GP, and more. But did you know that tennis can also be seen …

Profit

B2B Meets C In New Starwood Loyalty Program

Starwood Hotels and Resorts has made B2B into B2B2C and maybe back again to B with its biggest loyalty program ever. If it sounds confusing, it …

Size Matters With Big Data And Internet of Things For Programmatic

Even though we have been hearing a lot about big data, the amount we are actually gathering today pales in comparison to what is about to happen once …

10 Startup Founder Blogs You Should Be Reading

Starting a company is hard, and finding reliable advice along the way can be even harder. There are thousands of entrepreneurs, investors, and …