Remember when the customer journey was a linear, step-by-step process? Neither do I (wink wink). According to a recent article by Allan Thygesen, President of the Americas at Google, “no two journeys exactly
Over the course of my company’s 15 year trajectory, we’ve never stopped rebuilding it. Rebuilding isn’t an option; it’s the only way forward. It’s how we adapt to market conditions, client requirements,
While your organization’s leadership may all be in agreement that investing in customer experience is important, they may not always understand the far-reaching implications of an optimization effort.
Digital transformation: It’s a phrase that conjures up stock art images of business users navigating a bright and shiny world of ones and zeros. But get past the hype, and it’s a fairly straightforward
As semantics and linked data become increasingly mainstream, one question that seems to be asked increasingly has to do with a comparatively recent term, ontology, and how ontologies differ from taxonomies.
What the company is, where it came from, and why it’s in this position Last summer, a former Apple employee was charged by the FBI for allegedly stealing trade secrets related to the company’s secretive
In a recently published, roughly 75-page report, British non-profit organization The Royal Society for the Encouragement of Arts (RSA) outlined several scenarios for how the UK labor market will be impacted
A lot of innovators that I have met are impatient people. By the time we start working together, they are already fed up with their company. They know something needs to be done and they just want to in
This is Part 3 of a six-part series on Healthcare in the Age of Personalization. Part 2 is here. Healthcare seems to be in a constant state of transition, as organizations move from fee-for-service to
Just about everyone wants more creativity and innovation these days. But what's the secret to getting it? While most companies agree that innovation is vital, few actually spend time creating structures
Boeing and Airbus are arch rivals, competing vigorously over decades for supremacy in the global aviation market, much like DowDupont and BASF do in chemicals. Yet all of these companies, along with many