Jacqueline Lefevre

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Instagram Averaging More Organic Growth, Engagement Than Facebook (Report)

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Instagram How-To Guide

Instagram combines photo sharing and social networking into a simple-to-use app that has quickly become a very popular social tool - and it's easy to see why. Not only is this unique platform a consumer favorite, it's also become a winning marketing tool for companies. In fact, the app has built up …

Instagram Generating Higher Engagement Than Facebook, and Growing Fast [Report]

If you're not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of …

How To Use Instagram For Business

Sendible recently added Instagram to its social media management platform. Since there are plenty of articles online explaining how individuals can …

10 Ways to Create Picture Perfect Posts on Instagram

I recently partnered with my friends at Sprout Social for an Instagram 101 webinar called <b>10 Ways to Create Picture Perfect Posts on Instagram</b>. I’ve …

Map of Instagram food hashtags shows London wins at burgers and pulled pork

LONDON — Londoners love pulled pork while Tokyo is obsessed with curry - at least if Instagram hashtags are anything to go by.<p>Photo printing company …

Pulled Pork

How to take better photos for Instagram

When Instagram first started out, it was an app that gave life to the not-so-sharp photos from our phones.<p>In the beginning there was an air of it being snubbed by the photography elite but as time has gone on, the app has become a rite of passage for budding photographers and brands alike.<p>Instagram …

Here’s How To Get The Most Likes On Instagram, According To Science

Have you ever opened Instagram to post a photo and become legitimately stressed out by all the different filter options? Not only is there the …

10 of the latest surprising and revealing studies on social media

I love to see new stats and research about how to best share to social media.<p>If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.<p>Do …

​10 Quick Tips to Gaining Market Share on Social Media

92% of marketers feel social media is important for their business, however, 83% are concerned about how to target customers and prospects on social …

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started …

Social Media Strategy 101: Know Your Brand, Know Your Audience

If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased. If your company has decided to join the ranks across …

Learn From Your Competitors’ Social Media Marketing Strategy

Have you ever wondered how your competitiors developing social media marketing strategy? How do they do it? Why are they so successful?<p>Social media …

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

The debate as to whether social media is a passing fad or a necessary marketing venture has been resolved, as statistical analysis places increasing …

This Social Media Sticker Project Will Seriously Inspire You

Social media isn’t all about online trolls and heartbreaking status updates about what your ex is doing. Sometimes, social media can be heartwarming, like when the hashtag #MyVanityFairCover took over social media after Caitlyn Jenner’s cover reveal of her new identity, showcasing the lives of …

Social Media

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Social media marketing is vital for business growth these days.<p>Social media platforms like Facebook and Twitter present unique opportunities to reach …

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ISPs

Social media publishing tool SocialFlow raises more than $5M

Social media optimizer SocialFlow announced today that it’s raised more than $5 million in a new round from undisclosed investors. The company may raise as much as $5 million more, the company reported in a company filing.<p>SocialFlow previously raised a total of $22 million from 11 investors — not …

Why Isn't Social Media Working For Your Business

Marketing July 13, 2015 27 Reads share<p>Why Isn’t Social Media Working For Your Business<p>It seems to have become a commonly accepted wisdom that a well …

How Big Brands Are Using Humour on Social Media

July 13, 2015<p>Share<p>“People don’t buy from clowns.” The famous quote from Claude C. Hopkins may have been true in 1923, but times have certainly …

4 More Reasons Your Business Needs to Market on Social Media

There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising. Everywhere you turn you are told how crucial …

Social Media Marketing: Organic Engagement Is The Key

Over the past several years social media has grown to become a weapon of choice for many marketers. Current industry paradigms have done nothing to …

3 Questions to Ask Your Next Social Media Marketing Partner

It’s not easy being social.<p>While 92 percent of social media marketers say that social media marketing is important for their businesses, more than …

Tech savvy militants unleash a new psychological warfare on social media

A new breed of tech-savvy militants have unleashed a new psychological warfare on the social media to glorify militancy in an apparent bid to attract …

How to Write Better Content for Social Media

What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an …