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Italiani e Mobile, il tempo online lo si trascorre sulle (poche) app

© Copyright 2017 InTime - franzrusso.it -Secondo gli ultimi dati diffusi da comScore, gli italiani confermano di preferire sempre di più il Mobile, …

Google My Business si aggiorna

<i>Google ha effettuato un leggero restyling della sezione My Business all'interno di Google Plus.</i>Il roll out era stato annunciato nel mese di …

Social Media Carpe Diem: il Ninja Talk con il team di Ceres

Ad un brand basta avere un piano editoriale, ascoltare ciò che viene condiviso ed offrire un social customer service efficace per definire la propria …

La Top Ten delle agenzie di comunicazione digitale

<i>Un’interessante classifica che potrebbe attirare sia agli addetti ai lavori sia i clienti. Scopriamo insieme chi c’è sul podio!</i>Di <b>Digimind</b> e dei suoi …

How Always’ Brand Director Turned an Ad Into a Movement That Shattered Stereotypes

It's typical for brands to generate tons of buzz from a Super Bowl spot. It's less frequent that a brand gets to use a Super Bowl ad to question …

How to Turn Instagram Into a Revenue Channel

When you look at the full spectrum of social channels, shopping apps, and digital sites that consumers engage with today, Instagram has continued to …

Why Marketers Shouldn’t Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but …

7 Ways to Humanize Your Brand

Humans connect to, relate to, and trust other humans.<p>If someone doesn’t trust you, would they be likely to do business with you? Of course not. This …

Marketing

Instagram Advertising API Has Massive Social Marketing Opportunities - Insights

For the first time, marketers can start buying Instagram ads and planning their Instagram marketing with more automation, similar to ad buys on …

Instagram has embraced advertising – and that’s no bad thing

The photo-sharing app is now open to self-service ads, allowing brands to become part of the conversation<p>Until this week, if you wanted to use Instagram for marketing, and do it effectively, you either had to build a huge audience organically or spend enough on media to earn a direct relationship …

Mobile video advertising is growing three times as fast as spending on desktop video

YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.<p><b>In this all-new in-depth research</b> from <b>BI Intelligence</b>, we find that US digital-video advertising revenue from …

Advertising

People Need Banking, Not Banks: The Case for Thinking Different

• Partner Content<br>• Author: Phil Simon. Phil Simon<p>While it may not have been as iconic culturally significant as its <i>1984</i> Super Bowl ad, Apple’s “Think …

Fixodent restituisce l'orgoglio al leone bianco

Quante notti ci siamo svegliati presi dal panico dopo aver sognato di perdere i denti? E’ successo a tutti prima o poi e credenze popolari ci …

Why Snapchat Ads Are the Best Form of Advertising

If you’ve read my blog before or follow me on Twitter, you know I love Snapchat as a form of marketing, and had a hand in the successful launch of …

Google sorprende i passanti di Times Square

Sicuramente chi ha visitato New York sa che Times Square è, senza alcun dubbio, la zona dove è possibile vedere <i>advertising</i> di ogni tipo. Da poche …

La ricetta segreta della Coca-Cola? Lo storytelling

“Se le persone ameranno la storia che racconti, ameranno senz’altro te”. Niente di più vero nel mondo della comunicazione dei giorni nostri e questo …

I vantaggi dello Storytelling [INFOGRAFICA]

Grazie alla diffusione dei social network e alla bidirezionalità della comunicazione online, le aziende stanno riscoprendo lo <b>Storytelling</b> come …

iBeacon e proximity marketing: come cambia la customer experience

Immaginate di camminare in un centro commerciale: dopo la spesa, passate velocemente davanti a tutte le vetrine dei negozi senza cedere alla …

The Larger Implications Of Electronic Payments Adoption

<b>Editor’s note:</b> <i></i><i>Alberto Jimenez is director of mobile payments at IBM. Jimenez was most recently Director of Global Mobile Solutions at Citigroup.</i><p>While global efforts to increase financial inclusion (expanding access to savings, credit and insurance products) can have profound implications for …

Olapic Turns Social Media Pins Into Store Portals On Pinterest

Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest.<p>Using Olapic, brands can share linked photos on Pinterest that will bring a user back to a …

Trends That Will Revolutionize The Retail Industry

<b>Editor’s note:</b> <i>Babs Ryan is a global strategic product innovation consultant using Agile. In her role as principal at ThoughtWorks, she oversees creating differentiating value propositions and products for brands, using lean enterprise continuous delivery for in-market releases in weeks.</i><p>In retail, …

Changing The Rules Of E-Commerce

<b>Editor’s note:</b> <i>Tim Chang leads the consumer investing team at Mayfield. Massdrop, Poshmark and Kiwi Crate are Mayfield investments.</i><p>In late summer, Mayfield and CRV co-hosted a dinner for entrepreneurs at e-commerce 2.0 companies, including Brit& Co, Dolls Kill, Dropship, Indiegogo, Kiwi Crate, …

Cresce la community di Petme.it, il Social Petwork

<i>Petme.it il Social Petwork, la rete sociale che migliora la vita degli animali e dei loro padroni, ha avuto un boom estivo di iscrizioni (7.640</i> …

RezGuru By TableGrabber Helps Restaurants Take A Smarter Approach To Pricing And Reservations

TableGrabber aims to help restaurants fill their empty seats, and to that end, it’s launching a new platform today called RezGuru at the Disrupt SF startup battlefield.<p>The goal, as laid out by co-founders (and siblings) Sonia and Pawan Marwaha, is to adjust things like pricing and reservation …

6 Tips on Finding the Best Italian Gelato

"No, no, no, it's 'gel-AH-TOH', not gel-ah-DOUGH!" my Italian friend says as he reminds me how one pronounces the famous Italian treat. Gelato is a mainstay in any Italian's life and any tourist's blitz of the Italian peninsula. The tradition goes back hundreds of years to the mountains in Northern …

Ice Cream vs Gelato: What's The Difference?

We love summer for all the ice cream we get to eat. Chocolate, vanilla, or toasted marshmallow, we'll take any flavor. Gelato, frozen custard or even soft serve, we're not picky. We'll enjoy any of these without abandon.<p>And while we're not really one to question our favorite things, we have been …

Se questa è una top ten del gelato di Roma

[Antefatto: a Roma è più facile comprare un gelato che un pacchetto di sigarette. Non date top ten farlocche delle gelaterie a un romano, o (ci) …

5 Steps to Finding Great Gelato

The ultimate affogato: vanilla gelato "drowned" by hot coffee. All photos by Jeralyn Gerba<p><i>Fathom editorial director Jeralyn Gerba traveled around Italy with her tiny plastic gelato spoon and landed at her old Florentine favorite, Vivoli.</i><p>FLORENCE –When is a scoop of gelato more than just a scoop of …

Italy