Jack Woolley

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Adidas marketing push an uphill battle against 'cool' Nike

BERLIN (Reuters) - Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder with quirky videos, innovative …

10 Unforgettable David Beckham Moments

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