“As fun and interactive as social media looks on the surface, its use for branding purposes can actually be quite difficult without the proper resources. Here are three tools to incorporate into your social media efforts to help maximize your own ROI.”
Jackson Marketing and 2 others
Manage My MarTech
Here is a roundup of the latest articles and posts to keep you abreast of the latest and greatest in marketing technology.
Most recent stories in Manage My MarTech
“Artificially intelligent chatbots aren't just for Fortune 500 companies anymore. Thanks to a slew of innovative bot ventures that focus on the user experience, small business owners are now using AI technology to improve daily operations, connect with clients and increase sales. Heavy hitters like Mark Zuckerberg and Satya Nadella have publicly touted the value of AI chatbot technology, and with Google investing in Allo, Facebook's launch of Messenger, Windows' rollout of Cortana, and the early success of Operator and Telegram, it's reasonable to assume that AI chatbots are going to be ubiquitous.” http://www.businessnewsdaily.com/9821-smb-artificial-intelligence-chatbots.html
“Adobe, one of the world’s largest and most powerful software companies, is trying something new: It’s applying machine learning and image recognition to graphic and web design. In an unnamed project, the company has created tools that automate designers’ tasks, like cropping photos and designing web pages. Should designers be worried?”
“In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't plan to invest in them just yet.” https://martechtoday.com/cutting-edge-martech-65-brands-no-plans-invest-year-195985
“Email marketing can seem kind of boring nowadays but before you yawn and roll your eyes, give this article from Marketing Land a read. Email marketing technology is getting innovative. There are exciting new opportunities for engaging your customers and prospects with email. Also, email remains one of the best digital marketing tools from a performance perspective. eMarketer reported in 2016 on two separate surveys where 80% and 81% of respondents said that email marketing drives email marketing drives customer acquisition and retention. It outranked organic search for acquisition and social media on retention.” https://managemymartech.com/blog/email-marketing-technology-gets-innovative-in-2017/
“The holograms are coming, the holograms are coming.” https://www.fastcompany.com/3068114/innovation-agents/photo-realistic-holograms-are-about-to-get-a-whole-lot-more-real