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By Jackson Marketing | Here is a roundup of the latest articles and posts to keep you abreast of the latest and greatest in marketing technology.

3 Social Media Tools Entrepreneurs Should Be Using Every Day

Social media is evolving at an incredible rate. The most important thing you can do is to equip yourself with the best tools.<p>One hundred years from now, when historians are asked what they labeled as the biggest breakthrough in human development following the turn of the millennium, chances are …

Social Media Marketing

How Small Businesses Are Using AI Chatbots in 2017

Credit: Shutterstock<p>Artificially intelligent chatbots aren't just for Fortune 500 companies anymore. Thanks to a slew of innovative bot ventures that …

Chatbots

Adobe Is Building An AI To Automate Web Design. Should You Worry?

An experimental Adobe project brings machine learning and artificial intelligence to the graphic and web design worlds. That might not be a bad thing.<p>Adobe, one of the world’s largest and most powerful software companies, is trying something new: It’s applying machine learning and image recognition …

Cutting-edge martech? 65% of brands have no plans to invest this year

In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't plan to …

Virtual Reality

Email Marketing Technology Gets Innovative in 2017

From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in …

Digital Marketing

Photo-Realistic Holograms Are About To Get A Whole Lot More Real

8i unveiled its Holo mixed-reality app, and announced $27 million in funding to bolster its vision of 3D content-capture technology.<p>The holograms are coming, the holograms are coming.<p>At the Sundance Film Festival last month, moviegoers attending the premiere of <i>Marjorie Prime</i>, a movie starring Jon …

Why Google, Ideo, And IBM Are Betting On AI To Make Us Better Storytellers

Robots may not have learned to feel empathy yet, but they’re already pretty good at getting humans to do so.<p>Sharing emotion-driven narratives that resonate with other people is something humans are quite good at. We’ve been sitting around campfires telling stories for tens of thousands of years, …

9 Must-Have Features for Social Media Software

Social media managers wear a lot of hats: marketer, customer service representative, campaign manager, videographer… the list goes on.What if there …

Social Media Marketing

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, finding the right marketing stack that covers the variety of …

Digital Marketing

Kiss your personas goodbye (and say hello, AI)!

Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be …

Marketing

Content Marketing through Artificial Intelligence: Is Your Job Safe?

How Do You Protect Your Job as a Content Marketer or Writer?<p>All hope isn’t lost — at least not yet, anyway. There are ways to future-proof your role …

Artificial Intelligence

Marketing Software for Small Business Will Make you Cheer

Small businesses look for effective ways to be productive and efficient while minimizing spend. With the right <b>marketing software for small business</b>, …

Small Business

#ToolTip: How to Conquer the High Email Bounce Rate

Ever had a situation where you had an excellent idea, but maybe it didn’t get executed properly? Yeah, we’ve all had those experiences at some point …

Digital Marketing

#ToolTip: Social Selling - Easily Connect Using Lead Liaison

We’ve got another cool #ToolTip for you this week! Lead Liaison is a marketing automation software tool. It’s great for your marketing and sales …

Selling

Marketing automation for the little guy is helping to power the new economy

Just because startups and freelancers lack dedicated marketing departments, it doesn't mean they can't take advantage of marketing automation. …

Marketing